Senior Associate, Media Planning

Conduct in-depth audience research, competitive analysis, and market trend assessment to inform media strategy
Assist in the development of comprehensive media plans, including channel mix recommendations, budget allocation strategies, and flighting schedules
Formulate hypotheses and propose innovative media tactics to achieve specific campaign objectives
Develop media rationale and provide data-driven justifications for proposed strategies and channel selections
Collaborate on setting realistic and measurable campaign goals (KPIs) and develop performance forecasts
Contribute to the identification of key success metrics and measurement frameworks for campaigns
Translate approved media plans into detailed tactical execution guides and liaise with activation teams
Provide strategic guidance during campaign setup and launch
Monitor campaign performance against planned objectives, identifying any deviations and informing strategic adjustments
Analyze campaign data from a strategic perspective
Develop client-facing reports and presentations
Present media plans and performance insights to internal teams and clients
Research and evaluate new media partners, platforms, and technologies
Maintain an up-to-date understanding of the evolving media landscape
Partner closely with creative, analytics, and client services teams to ensure media strategies are integrated and aligned with broader marketing initiatives