Amazon Performance Marketing Specialist (Global E-commerce)

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ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
As our Amazon Performance Marketing Specialist, you will own our products' journey on Amazon, from keyword research and sales planning to listing setup, launch, and daily Amazon Ads optimization. Working closely with cross-functional teams, you will turn sales plans into live, profitable listings and grow impressions and conversion rate through data-driven advertising. We are looking for someone with hands-on Amazon Ads experience, strong English, and strong analytical skills with high attention to detail.
KEY RESPONSIBILITIES
1. Amazon Ads Management
Campaign Management: Set up, manage, and optimize Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) aligned with business objectives and sales plans.
Campaign Optimization: Manage campaign structures, budget allocation, keyword and product targeting, bidding strategies, and placements to improve advertising performance and efficiency.
Performance Monitoring: Track and analyze key advertising metrics (Spend, CPC, CTR, CVR, ACOS, TACOS, ROAS) to identify performance gaps and implement timely optimization actions.
Growth, Scaling & Profitability: Develop and execute advertising strategies to scale sales, improve keyword ranking and organic growth, while balancing advertising investment with profitability targets.
2. Product Setup & Listing Optimization
Create and manage product listings (ASIN/SKU), ensuring accurate Product Detail Page (PDP) setup and timely product launches.
Lead Amazon SEO optimization through keyword research, mapping, and integration across titles, bullet points, descriptions, and backend search terms.
Drive PDP content optimization across images, videos, A+ Content, and Brand Store based on performance insights to improve customer engagement and conversion rates.
3. Research & Planning
Conduct market, competitor, keyword, and sales performance research to identify growth opportunities and support product selection.
Develop product launch and sales growth plans aligned with business objectives and product lifecycle stages.
4. Performance Analysis & Reporting
Analyze overall Amazon business performance across sales, traffic, conversion rates, organic contribution, and profitability to identify growth opportunities and potential risks.
Prepare regular performance reports, translate data into actionable insights, and communicate key findings and recommendations to stakeholders.
5. Cross-Functional Collaboration
Collaborate with Content, Product, Supply Chain, and IP teams to ensure successful product launches, smooth operations, and sustainable business growth.