Senior Brand Manager (Ensure) Temp 8 MonthsAbbott Nutrition International

MAIN PURPOSE OF ROLE
• Responsible for the product planning and execution throughout the product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.
• Responsible for creating demand for brand through creating, implementing and tracking relevant strategies and messages aimed at key influencers and patients in hospitals and clinics to achieve topline goal of organization.
• Drive enhanced awareness for category / brand adoption in hospitals through implementation of proven programs designed / adopted to local context.
• Influence positive business results using ANI's products, scientific evidences, processes and organizational resources
• Influence positive business results leveraging category, marketplace, and macroeconomic factors that impact business performance
• Drive timely, fact based business decisions by tracking, analyzing, interpreting and applying key metrics
• Understand, manage allocated brand budget on monthly basis
MAIN RESPONSIBILITIES
• Develop brand/portfolio strategy (position/message) aligned with local insights and global brand strategies.
• Prepare and develop marketing objectives, strategies, advertising, which bases on Corporate Branding foundation, and ensure their execution for the assigned products.
• Develop local execution in line with brand campaign guidelines and coordinate with ABM to develop and produce tools and training to commercial team to ensure effective execute and achieve program KPI
• Analyze and report market intelligence in a correct and timely manner.
• Lead multi-product projects/ big campaigns; or speacial project as directed by Division Manager/GM
• Look for opportunity to develop business by launching new products and penetrate/create new market segment.
• Evaluate the practicality and potential of new products and market development.
• Forecast product demand in market, identify potential supply issues, and develop contingency plan.
• Analyze and define target customers and market requirements and trends.
• Utilizing digital platform to maximize reach and conversion among target audience
• Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
• Drive early engagement and executional alignment among cross-functional stakeholders at all levels (e.g. retail sales, HCP sales, MLR, regional/global marketing).
• Drives market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
• Identifies impact of market forces and addresses knowledge gaps to shape go-to-market strategy.
• Plans for and responds to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact)
• Develops and maintains connections with identified champions in ethical field-force to monitor implementation of programs / pilot new initiatives.
• Identifies key HCP influencers and their KOLs to develop cross-functionally aligned HCP marketing programs.
• Works in the field with sales force to identify HCP insights relevant for development or improvement of marketing programs
• Creates retail/HCP channel learning opportunities
• Develops and translates consumer insights to brand implications.
• Maintain compliance with required promotional practice
• Works with internal teams to optimize programming & manage risk related to major policy changes.
• Responsible for brand budget and monthly gaiting.
• Formulates forecast assumptions based on data and aligns cross-functional team