Senior Brand Manager - North

"Reconnect with Home: Marketing Opportunity in Your Northern Hometown"
- Join us to Win in North!
Do you have a deep connection to your Northern roots? Are you currently working in the South but yearning to return to your hometown up North? This Marketing opportunity is designed just for you - a chance to combine your marketing expertise with the comforts of home.
We are looking for potential candidates for Senior Brand Manager in North to join our young and dynamic team!
JOB SUMMARY
- This position is expected to build, develop Marketing strategy to win in North and work with different departments to drive the implementation to turn business plan into real results.
JOB RESPONSIBILITIES
- Develop and Support North marketing strategy annually to align with company AOP's plan and to deliver targeted growth rate.
- Develop North performance dashboard and closely track execution performance. Then propose, align & lead proper actions to drive for business & brand deliverables.
- Monthly perform analysis from Retail Audit & Brand Health to understand brands' performance and propose appropriate actions.
- Develop understanding about North consumers' behavior and translate these understandings/insights into AOP strategy.
- Build North Marketing focus campaigns calendar from Brand. Then closely liaise with Media team to ensure sufficient reach & relevant content toward rural consumers.
- Lead, innovate North consumer offtake model & sampling programs & propose new approach to expand brand penetration.
- Explore new digital channels to create consumer-relevant content & ensure geographically-focused reach.
- Lead Brand visibility matrix in North with Trade/Field Marketing to ensure execution on time in full.
- Propose & manage North specific promotion and activations during the cycle (Festives, Summer & Tet).
- Lead strategic product portfolio roadmap for North & closely work with Regional team to prepare for upcoming legal changes for total company portfolio.