senior Brand Marketing Specialist

POSITION PURPOSE
In this role, you will be supporting the development and enhancement of VNDIRECT & co-company brand awareness and values by re-defining VNDIRECT & Co-company brand's positioning, building a consistent brand image & brand essence.
You will be collaborating with team leader, head of department, MKT and marketing agencies and other relevant stakeholders in the planning, production, and execution of marketing and branding campaigns.
AREAS OF RESPONSIBILITY
1. Develop plans and deploy branding campaigns:
Support team leader in developing and executing branding campaigns in line with VNDIRECT & co-company's brand strategy and responsive to the market trends;
Conceive and develop efficient and intuitive marketing strategies to build a consistent brand image and to drive VNDRIECT & Co-company's brand awareness.
Conduct necessary market research and analysis to evaluate trends, brand awareness and competition ventures.
Coordinate with internal and external stakeholders to organize and oversee advertising, communication campaigns across channels, closely monitor and develop performance reports.
Develop branding copy for diverse marketing offline distributions (brochures, press releases, events...)
Conduct sourcing process to select the right Marketing agencies for marketing services, closely oversee agency's works.
Plan and coordinate with the event team to organise creative and engaging marketing events;
Work with the creative team or external agencies to produce marketing assets (photos/videography).
2. Programmes promotion:
Work closely with Digital team to deploy multiple digital campaigns for product programs to acquire new leads.
Liaise with cross-departments, especially faculty, to develop promotional content and materials.
Plan and execute market penetration trategies for new markets, co-branding, sponsorship, and partnership opportunities to acquire public interests.
Execute other duties and responsibilities as assigned.