Brand Marketing Specialist

Influencer Marketing:
Identify and collaborate with influencers to promote our products.
Develop and execute end-to-end monthly influencer campaigns, including defining campaign goals, managing budgets, and creating content.
Analyze the data to identify trends and insights to optimize influencer marketing strategies to achieve the KPIs.
Brand strategy and campaigns:
Work closely with your direct leader and collaborate with cross-functional teams to define, maintain, and promote brand positioning, messaging, and visual identity. Develop and refine brand guidelines to maintain consistency across all channels.
Conduct market research to understand customer insights & preferences, industry trends, and competitive landscape.
Implement data-driven strategies to improve brand visibility, awareness, and trust.
Create and execute all brand marketing campaigns across various channels (digital, PR, social media, print, events, etc.).
Monitor campaign performance and adjust strategies as needed.
Produce engaging, always-on social media content that aligns with the brand's voice and values on fan page & manage Facebook user community group.
Collaboration and others:
Work closely with in-house teams (Performance Marketing, Design, Sales, Customer Support, Finance, etc.), freelancers, agencies, and media partners to ensure impeccable execution of all campaigns.
Collaborate with designers to create visual assets and any marketing collateral.
Foster relationships with influencers, partners, and media outlets.
Propose initiatives to increase market share and brand's reputation
Perform other relevant tasks assigned by direct supervisor