- Conduct market and competitor analysis to identify trends and opportunities for enhancing brand positioning and develop comprehensive branding campaigns that align with the SPX's overall marketing strategy.
- Collaborate with internal teams to produce engaging content and materials for branding initiatives.
- Oversee the implementation of branding campaigns across various channels, including digital, social media, print, and events.
- Coordinate with internal teams and external vendors to ensure smooth execution of campaigns.
- Prepare detailed reports on campaign outcomes, providing insights and recommendations for future initiatives.
- Other tasks are assigned by the Company from time to time.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in branding or marketing campaign management.
- Strong understanding of branding principles and
digital marketing strategies.
- Excellent project management skills and attention to detail.
- Proficient in using analytics tools.
- Strong communication and interpersonal skills, with the ability to work collaboratively in a team environment.