Senior Content Marketing Specialist

COMPANY OVERVIEW
Founded in 2009, Magestore aims to become a long-term partner of global retail brands. Our solutions include the first in-the-world point of sale and retail management software for Magento, complemented by professional IT services. As a part of the BSS Group since 2022, we're excited to expand our comprehensive retail solutions to even more businesses in the future.
JOB OVERVIEW
We are seeking a talented content marketer specializing in crafting persuasive and conversion-driven content. The successful candidate will play a key role in creating high-quality, engaging content that aligns with SEO strategies and maximizes conversion rates, targeting an English-speaking B2B audience.
The primary focus will be promoting our Point of Sale solution to Magento merchants. The candidate's key performance indicators (KPIs) will be directly related to generating high-quality leads for this solution.
RESPONSIBILITIES
Conversion-Centric Content: Develop compelling and persuasive content designed to maximize conversion rates.
SEO Alignment: Collaborate closely with the team to ensure content aligns with SEO strategies and contributes to achieving keyword ranking goals.
Content Variety: Produce various content types to promote our solution, including website copy, landing pages, email campaigns, product descriptions, and sales collateral.
Content Promotion: Publish content on all marketing channels, including the website, social media, advertisements, and other relevant platforms, amplifying our ability to meet KPIs.
Content Optimization: Analyze and propose actions to optimize and improve the content performance to achieve the team's KPIs.
Client Engagement: Communicate with clients to gather product and service feedback, then publish quality case studies and testimonials to build trust and drive conversions.
Team Management: Recruit and manage a team of freelance writers, providing guidance and feedback to ensure the production of high-quality content that aligns with our KPIs.