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(Senior) Content Marketing

CÔNG TY CỔ PHẦN MẠNG XÃ HỘI DU LỊCH HAHALOLO

Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 30/11/2024
Thu nhập: Cạnh tranh
Loại hình: Toàn thời gian
Chức vụ: Nhân viên
Kinh nghiệm: 2 năm

Mô tả công việc

Mô tả Công việc
1. Content Planning and Strategy:
Develop and implement a comprehensive content strategy that aligns with [protected info]'s marketing goals and brand messaging.
Plan and organize content calendars for social media, blogs, websites, and other digital platforms, ensuring a consistent and engaging content flow.
Collaborate with the marketing team to align content strategies with overall marketing campaigns and promotional activities.
2. Content Creation and Copywriting:
Write compelling and persuasive copy for a variety of digital content, including blogs, social media posts, website pages, newsletters, and email marketing campaigns.
Develop high-quality PR articles and press releases that highlight [protected info]'s unique value propositions and attract media attention.
Create SEO-optimized content that improves search engine rankings, drives organic traffic, and engages target audiences, focusing on keywords related to flight bookings, car rentals, and travel tours.
3. Creative Content Development:
Conceptualize and create engaging content for e-commerce platforms and live-streaming sessions to promote [protected info]'s services and special offers.
Develop creative scripts and narratives for video content, including promotional videos, customer testimonials, and tutorials.
Produce interactive content that enhances user engagement and encourages sharing across social media channels.
4. SEO and Keyword Optimization:
Conduct keyword research to identify relevant terms and phrases for content creation, focusing on travel-related services such as flight booking, car rentals, and tour packages.
Optimize existing and new content for search engines, ensuring it meets best practices for SEO.
Monitor SEO performance and adjust content strategies based on analytics and search trends.
5. Content Performance Analysis:
Use analytics tools to track and measure the performance of content across various channels, including website traffic, engagement rates, and conversion metrics.
Analyze content performance data to gain insights into audience preferences and behavior, using these insights to refine and improve content strategies.
Prepare regular reports for management, highlighting key content metrics and recommending strategies for improvement.
6. Collaboration and Teamwork:
Work closely with the design, video production, and social media teams to create cohesive and visually appealing content that aligns with the brand's visual identity.
Collaborate with external partners, freelancers, and influencers to produce high-quality content that resonates with [protected info]'s target audience.
Provide guidance and support to junior content creators, ensuring consistent quality and adherence to brand guidelines.
7. Innovation and Trend Awareness:
Stay updated on the latest content marketing trends, tools, and best practices, particularly within the travel and e-commerce industries.
Experiment with new content formats, styles, and storytelling techniques to keep [protected info]'s content fresh and engaging.
Incorporate feedback from audience and stakeholders to continuously improve content quality and relevance.
Develop and implement a comprehensive content strategy that aligns with [protected info]'s marketing goals and brand messaging.
Plan and organize content calendars for social media, blogs, websites, and other digital platforms, ensuring a consistent and engaging content flow.
Collaborate with the marketing team to align content strategies with overall marketing campaigns and promotional activities.
Write compelling and persuasive copy for a variety of digital content, including blogs, social media posts, website pages, newsletters, and email marketing campaigns.
Develop high-quality PR articles and press releases that highlight [protected info]'s unique value propositions and attract media attention.
Create SEO-optimized content that improves search engine rankings, drives organic traffic, and engages target audiences, focusing on keywords related to flight bookings, car rentals, and travel tours.
Conceptualize and create engaging content for e-commerce platforms and live-streaming sessions to promote [protected info]'s services and special offers.
Develop creative scripts and narratives for video content, including promotional videos, customer testimonials, and tutorials.
Produce interactive content that enhances user engagement and encourages sharing across social media channels.
Conduct keyword research to identify relevant terms and phrases for content creation, focusing on travel-related services such as flight booking, car rentals, and tour packages.
Optimize existing and new content for search engines, ensuring it meets best practices for SEO.
Monitor SEO performance and adjust content strategies based on analytics and search trends.
Use analytics tools to track and measure the performance of content across various channels, including website traffic, engagement rates, and conversion metrics.
Analyze content performance data to gain insights into audience preferences and behavior, using these insights to refine and improve content strategies.
Prepare regular reports for management, highlighting key content metrics and recommending strategies for improvement.
Work closely with the design, video production, and social media teams to create cohesive and visually appealing content that aligns with the brand's visual identity.
Collaborate with external partners, freelancers, and influencers to produce high-quality content that resonates with [protected info]'s target audience.
Provide guidance and support to junior content creators, ensuring consistent quality and adherence to brand guidelines.
Stay updated on the latest content marketing trends, tools, and best practices, particularly within the travel and e-commerce industries.
Experiment with new content formats, styles, and storytelling techniques to keep [protected info]'s content fresh and engaging.
Incorporate feedback from audience and stakeholders to continuously improve content quality and relevance.

Yêu cầu

Yêu Cầu Công Việc
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 2 years of experience in content creation, copywriting, and content strategy, preferably in the travel or e-commerce industry.
- Proven experience in writing for PR, SEO, and e-commerce platforms, with a strong portfolio showcasing relevant work.
- Expertise in creating content related to flight booking, car rentals, and travel tours.
- Strong understanding of SEO best practices, keyword optimization, and content performance metrics.
- Excellent writing, editing, and storytelling skills, with a keen eye for detail and accuracy.
- Ability to create engaging and persuasive content that drives user engagement and conversion.
- Experience with content management systems (CMS) and familiarity with basic HTML is a plus.
- Strong organizational and project management skills, with the ability to manage multiple projects and meet deadlines.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

Quyền lợi

Laptop
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Đồng phục
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Phụ cấp thâm niên
Nghỉ phép năm

Thông tin khác

Địa điểm làm việc
Hồ Chí Minh
400/8B - 400/10 Ung Văn Khiêm, Phường 25, Quận Bình Thạnh

Thông tin chung

  • Thu nhập: Cạnh tranh

Cách thức ứng tuyển

Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 30/11/2024
Giới thiệu công ty Xem trang công ty
Về Hahalolo Hahalolo là nơi cung cấp dịch vụ du lịch trực tuyến (OTA - Online Travel Agent) và Thương mại điện tử (E-Commerce) trên nền tảng mạng xã hội. Là công ty đi đầu trong lĩnh vực mạng xã hội (Social Network) tại Việt Nam và trên thế giới, Hahalolo đã sở hữu và phát triển với hệ sinh thái đa dạng như: tour, vé máy bay, khách sạn, mua sắm trực tuyến,... Trong quá trình hơn 5 năm hình thành và phát triển đã giúp mạng xã hội Hahalolo ngày càng thấu hiểu về thị trường du lịch, mang đến những ...
Quy mô công ty
Từ 101 - 500 nhân viên
CÔNG TY CỔ PHẦN MẠNG XÃ HỘI DU LỊCH HAHALOLO
Địa chỉ công ty: Tầng 6, số 2 Lê Qúy Đôn, phường Phú Hội, Huế.

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