Senior Copywriter

A, GENERAL DESCRIPTION
Creatory's Strategy Team is seeking a Senior Copywriter to focus on ideating and writing for client's brand campaigns as a critical part of our growing Cient Solutions Unit. In this role, you'll help tell forward-thinking stories that deliver on strategic objectives. The right person for this role is: an imaginative storyteller, a dedicated problem-solver, self-motivating, reliable, detail-oriented, curious, passionate, and collaborative.
This is an opportunity for talented writer with a killer sense of humor and a healthy flair for the dramatic to contribute to an evolving creative vision and marketing strategy. You will help build the Client brand across a variety of channels and assets. Opportunities are yours for the making.
B, MAIN RESPONSIBILITIES
1. Content Creation (60%)
- Produces briefs and scripts for advertising campaigns and amends advertising copy according to feedback.
- Responsible for generating the words, slogans and audio scripts accompanying advertising visuals.
- Creating advertising ideas for the social post, video, communities, which typically contain an integrated verbal and visual concept, with the ability to make an imaginative leap and an intuitive understanding of the public the advert is aimed at.
- Responsible for constant detailed revision and rewriting either at the request of the client or to tune up the communication for maximizing views and engagement.
2. Content Analyzing (30%)
- Meeting with account executives to discuss the client's requirements and core messages and target audience.
- Familiarising with the product, target audience and competitor activities in the market.
- Brainstorm ideas and concepts for the visuals and words with other members of the creative team to conceive and complete effective advertisements.
- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts.
- Writing various copy options, which may be presented to the client as a story-board.
3. Operation (10%)
- Overseeing the production phase, booking and liaising with in-house members and outsourcing production companies.
- Casting external KOLs to appear in adverts if required.
- Other tasks assigned by Line manager