Senior Digital Marketing (Education)

Responsibilities
Marketing
Develop and implement digital marketing campaigns across various channels such as SNS (Instagram, Facebook, TikTok, YouTube) and Google Ads.
Create landing pages, contact forms, and blog posts to enhance the company's website.
Analyze and interpret data from digital marketing efforts to optimize campaigns and improve ROI.
Manage the website and social media accounts, including content creation, design, scheduling posts, and engaging with followers.
Conduct keyword research and optimize website content for search engines (SEO).
Generate ideas and create landing pages, contact forms, and blog posts to enhance the company's website.
Manage the company's digital channels: Facebook, Instagram, TikTok, Website, and other digital platforms to ensure they are up-to-date and on-brand.
Collaborate with Education Counsellors to build the student network, recruit students, and promptly address their inquiries.
Support lead generation opportunities and customer management by developing, evaluating, and managing customer journeys, including drip campaigns in MS Dynamics 365.
Analyze current market trends and predict future trends to facilitate digital campaigns and communications.
Design marketing materials that align with the purposes and target audience of marketing campaigns.
Analyze digital campaign data and generate comprehensive reports on campaign performance.
Review analytics to identify strategies and opportunities to drive digital traffic to the company's website.
Plan and manage the budget for digital advertising campaigns.
Report on KPIs and present insights to the team and management.
Perform any additional tasks as needed.
Other tasks as directed.
Collaboration
Maintain excellent communication with other marketing team members to design, create, and implement digital content and advertising campaigns.
Work effectively in a multilingual and multicultural environment.