Senior Digital Marketing Specialist

What You'll Do
1. Campaign Strategy & Execution
• Develop and manage digital marketing campaigns across Facebook, Google, TikTok, and other digital channels to drive leads and conversions for credit card and loan products.
• Plan media budgets, set campaign objectives, and define audience targeting for maximum performance.
• Collaborate with Product, Content, and Design teams to create effective ads and landing pages that match customer intent.
• Execute campaigns end-to-end: from setup and creative deployment to ongoing optimization of ads, bids, and landing pages.
• Run A/B tests to improve creatives, messaging, and conversion funnels.
2. Performance Optimization & Growth
• Set up and manage tracking and analytics tools, including Facebook Pixel, Conversion API, Google Tag Manager, and Google Analytics 4 (GA4) to ensure accurate data and attribution.
• Monitor and report on key performance metrics (CPA, CR, COA, etc.), providing actionable insights for campaign improvements.
• Identify insights and translate data into actionable improvements across campaigns and channels.
• Continuously test and optimize campaigns to improve ROI and cost efficiency.
• Perform SEO planning and execution, including keyword research, on-page optimization, and link-building strategies to boost organic visibility and support long-term lead generation.
• Identify and scale growth opportunities across both paid and organic channels through data-driven experimentation.