Mô tả công việc
What You'll Do
1. Campaign Strategy & Execution
• Develop and manage digital marketing campaigns across Facebook, Google, TikTok, and other digital channels to drive leads and conversions for credit card and loan products.
• Plan media budgets, set campaign objectives, and define audience targeting for maximum performance.
• Collaborate with Product, Content, and Design teams to create effective ads and landing pages that match customer intent.
• Execute campaigns end-to-end: from setup and creative deployment to ongoing optimization of ads, bids, and landing pages.
• Run A/B tests to improve creatives, messaging, and conversion funnels.
2. Performance Optimization & Growth
• Set up and manage tracking and analytics tools, including Facebook Pixel, Conversion API, Google Tag Manager, and Google Analytics 4 (GA4) to ensure accurate data and attribution.
• Monitor and report on key performance metrics (CPA, CR, COA, etc.), providing actionable insights for campaign improvements.
• Identify insights and translate data into actionable improvements across campaigns and channels.
• Continuously test and optimize campaigns to improve ROI and cost efficiency.
• Perform SEO planning and execution, including keyword research, on-page optimization, and link-building strategies to boost organic visibility and support long-term lead generation.
• Identify and scale growth opportunities across both paid and organic channels through data-driven experimentation.
Yêu cầu
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of hands-on experience in digital performance marketing, with a strong focus on finance, banking, or fintech industries.
• Proven success in managing and optimizing large-scale ad budgets.
• Strong expertise in Facebook Ads Manager, Google Ads, TikTok Ads, and other performance tools.
• In-depth understanding of tracking and analytics systems (GTM, GA4, Conversion API, etc.).
• Experience in SEO strategy and implementation is a plus.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent project management and communication skills.
• Self-driven, detail-oriented, and capable of working independently in a fast-paced environment.
Quyền lợi
Thưởng
Competitive compensation package, including 13th-month salary and performance bonuses
Chăm sóc sức khoẻ
Comprehensive health care coverage for you and your dependents
Nghỉ phép có lương
Generous leave policies, including annual leave, sick leave, and flexible work hours
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Thông tin khác
NGÀY ĐĂNG
10/11/2025
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Trực Tuyến
KỸ NĂNG
Data Analytics, Digital Marketing, Performance Marketing, Project Management, SEO strategy
LĨNH VỰC
Tài Chính
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không giới hạn
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Thông tin chung
Nơi làm việc
- Central District 1, Ho Chi Minh City, Vietnam
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 10/12/2025
