Senior Digital Performance

Job Description
1. Performance Marketing Execution
Develop, execute, and optimize paid digital campaigns across platforms such as Google Ads, Facebook Ads, TikTok Ads, Zalo Ads, and other relevant channels
Manage and strategically allocate advertising budgets to achieve KPIs (CPA, CPL, ROAS, Revenue)
Conduct advanced A/B testing on creatives, audience segments, and funnel structures
Optimize campaigns for conversion objectives including Leads, App Installs, In-app Events, and Purchases
2. Growth & Customer Journey Optimization
Analyze user behavior and identify growth opportunities across the customer journey (Acquisition → Activation → Conversion → Revenue)
Continuously optimize conversion funnels to improve engagement and sales performance
Translate analytical and competitive insights into actionable growth initiatives
Collaborate closely with Content, Design, and Sales teams to ensure campaign consistency and improve lead quality
3. Data Analysis & Conversion Optimization
Monitor and analyze performance data from Google Analytics, ad platforms, and CRM systems
Generate actionable insights to improve campaign efficiency and website performance
Execute A/B testing for landing pages and conversion flows
Ensure accurate tracking and performance measurement across digital channels