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Mô tả công việc
Job Description
1. Performance Marketing Execution
Develop, execute, and optimize paid digital campaigns across platforms such as Google Ads, Facebook Ads, TikTok Ads, Zalo Ads, and other relevant channels
Manage and strategically allocate advertising budgets to achieve KPIs (CPA, CPL, ROAS, Revenue)
Conduct advanced A/B testing on creatives, audience segments, and funnel structures
Optimize campaigns for conversion objectives including Leads, App Installs, In-app Events, and Purchases
2. Growth & Customer Journey Optimization
Analyze user behavior and identify growth opportunities across the customer journey (Acquisition → Activation → Conversion → Revenue)
Continuously optimize conversion funnels to improve engagement and sales performance
Translate analytical and competitive insights into actionable growth initiatives
Collaborate closely with Content, Design, and Sales teams to ensure campaign consistency and improve lead quality
3. Data Analysis & Conversion Optimization
Monitor and analyze performance data from Google Analytics, ad platforms, and CRM systems
Generate actionable insights to improve campaign efficiency and website performance
Execute A/B testing for landing pages and conversion flows
Ensure accurate tracking and performance measurement across digital channels
Yêu cầu
Job Requirements
3+ years of hands-on experience in digital performance marketing across multiple paid media platforms
Proven track record of managing advertising budgets and achieving KPIs such as CPA, CPL, ROAS, and revenue growth
Strong analytical mindset with the ability to interpret data from Google Analytics, ad platforms, and CRM systems to drive optimization
Experience optimizing full-funnel performance (Acquisition → Conversion → Revenue)
Strong ownership, proactiveness, and results-oriented mindset
Ability to work independently and collaborate effectively with cross-functional teams
Continuous Learner & Industry Aware: Eager to learn and stay updated with the latest industry trends, new technologies, and platform changes in
digital marketing; prior experience in the education sector or similar service industries is a plus.
Nice to have:
Experience in app marketing or lifecycle-driven products
Experience using CRM data for performance optimization
Thông tin chung
- Ngày hết hạn: [protected info]
- Thu nhập: Thỏa thuận
