Senior Executive, Marketing and Communications

1. Market Research & Forecast
- Collect market information to identify market needs, target markets, new markets;
- Conduct qualitative and quantitative surveys / research to understand target customer needs;
- Regularly update new trends / information in the market in order to timely adjust Marketing;
- Admissions strategies / plans.
2. Brand Management
- Support line manager to define market segmentation, target customer identification and
brand positioning;
- Participating in building brand identity & brand equity, standards to be followed for images
and communication content to target customers (current parents, potential parents, students);
- Resolving trademark-related legal issues;
- Build up, manage and produce content to maintain the school's official communication
channels: Facebook, Youtube, Instagram, LinkedIn, Zalo, Tiktok...
- Build, manage & operate website: Update school activity news, optimize users experience,
make plans and execute to promote website rankings through keywords (SEO);
- Consulting & managing the presentation of all platforms for exchanging information to
parents under the operating responsibility of other departments: ManageBac learning
platform, Online uniform store, etc.
- Continuously monitor and update news from all educational groups on social networking
platforms to capture market trends and make appropriate predictions;
- Responding to information that parents sent to Marketing-managed social media platforms;
- Support to identify and handle communication crises (if any).
3. Formulate strategies, plans and deploy intergrated marketing activities for enrolment
- Participate in building communication themes throughout the school year using external or
internal resources;
- Participate in defining strategy and plan multi-channel communication & marketing based on market situation, parents' needs and actual service provided by the school.
Implement marketing activities on digital platforms:
+ Build up media content and images according to brand identity to promote school's
outstanding activities and features.
+ Select the form/channel to approach and deploy advertising activities: Facebook, Google,
SEM, Native ad, Community group, advertising through email, electronic newspaper,...
+ Track results of advertising activities and continuously have appropriate optimization plans:
- Change the communication channel, change the way ads are run, change the image/content,...
- Implement traditional marketing activities:
+ Moderate the production of publications serving traditional marketing activities and
enrollment: Brochures, leaflets, fee schedules,... for all programs study program.
+ Deploying activities: Outdoor advertising, on-site advertising, printed newspapers,
magazines, television stations.
4. Management of communication activities (including communication activities of all other
departments)
- Check and approve the style, presentation and part of the communication text sent from the
official communication channels of UTS;
- Synthesize and store all school communication content throughout the school year.
5. Event organization
- Planning, budgeting and organizing marketing events;
- Planning, budgeting and organizing Admission events;
- Participating in/hosting sponsored events;
- Support the organization of school's general events: Opening ceremony, closing ceremony,
summer program,etc.
6. Filming, designing and censoring publications/products for school-wide operation
- Check the content of publications serving the activities related to parents and students: Parent handbook, service handbook, study handbook, forms, admission application, certificate of merit , insurance card, signboard system, etc.
- Conceptualize school products: Uniforms, souvenirs, gifts/commercial products, learning
tools, etc.
- Conceptualize print products for academic events (Banner, backdrop, etc), film and build academic materials (eg: Welcome G1 student series)
7. General missions of management and administration
- Consult and offer professional solutions under functional units;
- Organize, manage and archive department's document, information & data;
- Prepare reports relating to department functions & and duties;
- Support other departments in fulfilling school-wide tasks when required;
- Other tasks diretly assigned by the Board of Directors.