Senior Executive - Offline Retail In-Store Experience

Position Overview
The Senior Executive - Offline Retail In-Store Experience is responsible for designing and driving exceptional in-store experiences across retail outlets. This role focuses on creating customer-centric store layouts, optimizing in-store touchpoints, and implementing innovative solutions to elevate customer satisfaction and engagement within the physical retail environment.
Key Responsibilities
1. Design In-Store Experience Framework
- Develop strategies to create seamless and engaging in-store customer journeys.
- Optimize store layouts, zoning, and touchpoints to enhance customer navigation and satisfaction.
- Collaborate with design teams and stakeholders to implement aesthetic and functional improvements aligned with brand identity.
2. Project Management for In-Store Enhancements
- Plan, manage, and execute in-store experience improvement projects, including pilot testing and full-scale rollouts.
- Oversee budgets, timelines, and resources to ensure projects are delivered on time and within scope.
- Work closely with vendors, contractors, and cross-functional teams to implement solutions effectively.
3. Customer Insight and Feedback Analysis
- Collect and analyze customer feedback to identify pain points and improvement opportunities in the in-store experience.
- Monitor and evaluate in-store KPIs, such as foot traffic, conversion rates, and customer satisfaction scores.
- Use insights to design data-driven initiatives that align with customer needs and business goals.
4. Collaboration and Training
- Partner with operations and sales teams to implement in-store experience programs.
- Provide training and support to store staff on delivering exceptional customer experiences.
- Act as a liaison between corporate teams and retail outlets to ensure alignment and consistency.
5. Innovation and Trend Adoption
- Stay updated on retail trends and customer behavior to introduce innovative in-store solutions.
- Benchmark best practices from global and local retail leaders to continuously improve store experiences.