Mô tả công việc
Position Overview
The Senior Executive - Offline Retail In-Store Experience is responsible for designing and driving exceptional in-store experiences across retail outlets. This role focuses on creating customer-centric store layouts, optimizing in-store touchpoints, and implementing innovative solutions to elevate customer satisfaction and engagement within the physical retail environment.
Key Responsibilities
1. Design In-Store Experience Framework
- Develop strategies to create seamless and engaging in-store customer journeys.
- Optimize store layouts, zoning, and touchpoints to enhance customer navigation and satisfaction.
- Collaborate with design teams and stakeholders to implement aesthetic and functional improvements aligned with brand identity.
2. Project Management for In-Store Enhancements
- Plan, manage, and execute in-store experience improvement projects, including pilot testing and full-scale rollouts.
- Oversee budgets, timelines, and resources to ensure projects are delivered on time and within scope.
- Work closely with vendors, contractors, and cross-functional teams to implement solutions effectively.
3. Customer Insight and Feedback Analysis
- Collect and analyze customer feedback to identify pain points and improvement opportunities in the in-store experience.
- Monitor and evaluate in-store KPIs, such as foot traffic, conversion rates, and customer satisfaction scores.
- Use insights to design data-driven initiatives that align with customer needs and business goals.
4. Collaboration and Training
- Partner with operations and sales teams to implement in-store experience programs.
- Provide training and support to store staff on delivering exceptional customer experiences.
- Act as a liaison between corporate teams and retail outlets to ensure alignment and consistency.
5. Innovation and Trend Adoption
- Stay updated on retail trends and customer behavior to introduce innovative in-store solutions.
- Benchmark best practices from global and local retail leaders to continuously improve store experiences.
Yêu cầu
* Key Qualifications
- Education: Bachelor's degree in Retail Management, Marketing, Interior Design, or related fields.
* Experience:
- 3-5 years of experience in retail operations, customer experience, or project management within a physical retail environment.
- Proven track record of designing and implementing successful in-store experience initiatives.
* Skills:
- Strong project management and organizational skills.
- Analytical mindset with experience in customer data analysis and reporting.
- Excellent communication and stakeholder management skills.
- Familiarity with retail design principles, merchandising, and technology-driven solutions.
* Key Competencies
- Creative problem-solving with a focus on customer-centric solutions.
- Strong collaboration skills to work effectively across multiple teams and departments.
- Attention to detail in designing and executing in-store layouts and experiences.
- Ability to adapt to changing retail trends and consumer preferences.
* Reporting Structure
- Reports to: Customer Experience Manager or Retail Operations Manager.
- Works closely with: Store Managers, Marketing Teams, and Merchandising Teams.
* Benefits
- Competitive salary and performance-based incentives.
- Opportunities for career advancement and professional development in retail and customer experience.
- Work in a dynamic and collaborative environment, driving innovation in offline retail.
Quyền lợi
Chế độ BHYT, BHXH, BHTN theo quy định
Chương trình chăm sóc sức khỏe dành cho nhân viên
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Thông tin khác
Loại công việc
Nhân viên toàn thời gian
Cấp bậc
Nhân viên
Học vấn
Cử nhân
Kinh nghiệm
2 - 5 năm kinh nghiệm
Giới tính
Nam / Nữ
Ngành nghề
Dịch vụ khách hàng
,
Bán lẻ / Bán sỉ