Senior Manager Trade Planner

Introduction
Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.
Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.
Job Description
The Senior Manager Trade Planner coordinates the development and execution of the retail trading calendar, promotional activities, and category activation plans to drive sales, margin, and customer engagement. This manager role partners closely with Merchandising, Marketing, Sales Growth, Ecommerce, Supply Chain, Store Operations, and Finance to ensure that trade activities and promotions are commercially effective, operationally feasible, and financially optimized.
Key Responsibilities
1. Trade & Promotional Planning
• Coordinate trade calendar across all channels (Merchandise, Sales growth, Stores, E-commerce).
• Plan and sequence promotions, seasonal events, and campaigns to align with category growth targets and business priorities.
• Ensure all promotions are commercially sound, aligned with margin targets, and have clear objectives.
• Coordinate sign-off process and manage cut-off timeline for promotional activities with relevant stakeholders.
• Track and manage promotional slots to optimize frequency and avoid cannibalization between categories and channels.
• Coordinate to ensure promotions and campaigns are complied with current laws and regulations.
2. Cross-Functional Collaboration
• Merchandising: Coordinate product availability, pricing, and category strategies are in sync with planned events.
• Marketing: Coordinate promotional themes and execution across customer touchpoints.
• Supply Chain: Coordinate stock flow to meet campaign timing.
• Non-Trade Sourcing: Coordinate gifts flow to meet campaign timing.
• Store Operations & E-commerce: Communicate execution plans and ensure smooth implementation.
• Finance: Liaise on promotional claim-back processes with suppliers, ensuring accurate tracking, reconciliation, and timely collection.
• Legal and tax: Liaise to ensure compliance with current laws and regulations.
3. Processes and Systems
• Coordinate to ensure accurate trading data and promotional setup in company-wise integrated systems.
• Implement robust approval and compliance processes for promotions and campaigns.
• Drive continuous improvement in planning, reporting, and analytical tools.
4. Promotion Analysis
• Perform post-promotion analysis to measure effectiveness in terms of sales uplift, margin impact, and ROI.
• Identify learnings and improvement opportunities for future campaigns.
• Ensure insights are communicated to Marketing, Merchandising, and Finance for decision-making.