Senior Marketing Communication Executive

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Job Purpose
Execute marketing communication activities for assigned brands/product categories and serve as the Marcom team's local contact in Northern Vietnam, supporting information exchange and coordination with the Southern-based Marcom team and Marketing Communication Manager.
Key Responsibilities
1. Marketing Communication (70%)
Develop and execute communication plans for assigned brands/product categories in line with approved brand strategies, business priorities and budgets.
Work closely with Trade, Brand, Sales and external agencies to implement Integrated Marketing Communication campaigns across Social Media, Digital, Events, Activation, Livestream and PR...
Owned Channels: Manage content planning and execution for brand Fanpages, Community Groups and TikTok channels, ensuring consistent brand identity and messaging.
KOL/KOC Partnerships: Coordinate influencer selection, content briefs, campaign execution and performance measurement.
Paid Media: Prepare campaign briefs, review agency media proposals and monitor approved campaigns across Facebook Ads, Google Ads, TikTok Ads and other relevant platforms.
Monitor market trends, competitor activities and customer insights to propose communication ideas for product launches, campaigns and brand development.
Manage assigned agencies and suppliers, campaign timelines, deliverable quality and budget tracking.
Prepare monthly communication reports and action plans; evaluate results against agreed KPIs and recommend improvements.
2. Northern Marcom Coordination (20%)
Act as the local contact for Marcom-related requests from departments in Northern Vietnam.
Gather relevant information and clarify requested support, deliverables and timelines.
Summarize and brief the Southern-based Marcom team or Marketing Communication Manager for review and next steps.
Support local coordination and follow up on assigned actions.
Keep request owners updated on progress and feedback from the Marcom team.
3. Internal comm (10%)
Prepare and publish event updates and recaps on assigned internal communication channels.
Coordinate with relevant departments to collect event information, photos and materials for approved internal posts