Senior Marketing & Communications Manager

1. Develop and implement comprehensive Destination Marketing Plan & Budget management aligned with business objectives;
2. Maintain consistent brand messaging across all marketing materials and channels. Develop strategies to enhance brand awareness and loyalty;
3. Plan, execute and manage multi channels marketing campaigns, including Digital, Social Media, Email, and traditional media. Monitor campaign performance and make data-driven adjustments to improve the outcomes;
4. Be responsibe for the creation of compelling marketing content, including blog posts, social media updates, website content, and email newsletters. Ensure all content aligns with brand and messaging and voice;
5. Conduct Market Research to identify new opportunities, understand customer needs, and stay ahead of industry trends. Analyse competitor activities and market conditions to brainstorm new & creative marketing strategy;
6. Manage online marketing which are including SEO, PPC, social media marketing, and display advertising campaigns;
7. Use analytics tools to track and report on the effectiveness of digital campaigns;
8. Monitor expenditures and return on investment (ROI) for marketing activities;
9. Work closely with sales & marketing from different internal departments and external units to ensure alignment and support for marketing initiatives;
10. Build and maintain relationships with external partners such as advertising/media agencies, vendors, businesses;
11. Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment. Set clear goals and expectations and provide regular feedback and performance evaluations (KPI);
12. Coordinate with internal Business Units in term of the co-promotion program, events and others;
13. Prepare weekly/monthly reports and submit to Director of Property Sales;
14. Other tasks and responsibilities are assigned by Director of Property Sales or upper division.