Senior Marketing E-Commerce Executive

This role will responsible for developing and executing high-performance marketing campaigns, optimizing online advertising channels to achieve e-commerce business objectives.
1. Campaign Planning and Execution:
- Develop strategies for each brand,
- Implement branding and performance marketing campaigns across various channels such as Facebook, TikTok, Shopee, Lazada and others.
- Analyze market data and customer behaviors to create effective advertising strategies.
- Select appropriate advertising channels, set goals, and KPIs for each campaign.
2. Budget Management and Optimization:
- Effectively manage advertising budget - onsite & offsite.
- Monitor and analyze advertising spending efficiency, making timely adjustments.
3. Data Analysis and Reporting:
- Utilize data analysis tools to track campaign performance.
- Prepare detailed reports on marketing performance, presenting findings to management and relevant departments.
4. Measurement and Improvement:
- Continuously test and optimize campaigns for maximum efficiency.
- Analyze market trends and competitors to develop new marketing strategies.
5. Cross-functional Collaboration:
- Work closely with design, content, and sales teams to ensure marketing alignment.
- Support other branding activities such as booking, seeding, and community engagement.