1. Campaign Planning and Execution:
Manage and optimize the performance of the company's e-commerce channels (website, e-marketplaces such as Shopee, Lazada, Tiki, Tiktok shop ETC.).
Oversee product listing, descriptions, images, pricing, and stock levels to ensure a seamless shopping experience for customers.
2. Campaign Planning and Execution:
Develop and implement promotional campaigns tailored for e-commerce platforms, including flash sales, seasonal promotions, and exclusive online deals.
Collaborate with internal teams and external partners to execute
digital marketing initiatives.
3. Performance Analysis and Reporting:
Monitor, analyze, and report key performance metrics, including sales, traffic, conversion rates and ROI.
Utilize data insights to improve campaign performance and user experience.
4. SEO/SEM Optimization:
Optimize e-commerce platforms for search engines to improve visibility and ranking.
Manage and execute pay-per-click (PPC) campaigns to drive targeted traffic.
5. Customer Engagement and Retention:
Implement strategies to enhance customer loyalty and repeat purchases through personalized marketing efforts.
Handle customer feedback and coordinate with relevant departments to improve satisfaction.
6. Content and Visual Marketing:
Collaborate with the third party to develop engaging content and visuals tailored for e-commerce platforms and social media channels (Facebook, TikTok, Yotube)
Ensure brand consistency across all online channels.
7. Competitor and Market Research:
Conduct regular market research to stay updated on industry trends, competitor strategies, and customer behavior.
Propose innovative solutions to maintain a competitive edge.
Education: Bachelor's degree in Marketing, E-commerce, Business Administration, or related fields.
Experience: At least 2 years of experience in e-commerce marketing or digital marketing, preferably in the FMCG or healthcare sector.
Skills:
Proficiency in e-commerce platforms (e.g., Shopee, Lazada, Tiki, Tiktok shop) and analytics tools (Google Analytics, Facebook Ads Manager).
Strong understanding of SEO/SEM and digital advertising strategies.
Excellent analytical, organizational, and communication skills.
Creative mindset with the ability to develop innovative marketing campaigns.
Basic design skills
Language: Proficiency in both Vietnamese and English.
Competitive income and performance-based bonuses.
Opportunities for professional growth and training.
Dynamic and supportive working environment.
Health insurance and other company benefits.
Working time:
40h per week, from Monday-Friday
Annual leave and public holiday as Vietnam labor law
