Senior Marketing Executive (Brand Nike)

Mô tả Công việc
Campaign Management (60%)
Lead, plan and execute social communication & digital across all channels (Facebook, Instagram, Groups, email marketing) to ensure delivering a consistent brand messages & image to key segments
Co-host and orchestrate our offline activities and workshop
Maintain relationships and work closely with both new and existing partners for co-campaign/promotion.
Data analyze and conduct pros and cons of partners management, coordinating to provide solutions.
Responsible for the end-to-end planning and execution of community & partnership campaigns including concept ideation, media and go-to-market execution
Planning and execution of new store opening program.
Work closely with agencies, and communication support teams (Advertising, Market research, PR, etc.) to execute brand experiences across touch points.
Partner with different functions (Brand, Operation, Supply Chain & Finance, Product, Admin...) for ongoing projects, competitors, budget phasing, and media plan tracking...
Coordinate with the Brand team to develop & execute marketing promotions & activations to push sales & increase brand awareness.
Coordinate with the Digital & Customer relationship management team to manage the brand website, fan page, customer complaint handling, and other social activities.
Report (40%)
Monitoring tracking and reporting (Event, Promotion, Campaigns....)
Develop and shoot product following seasonal
A&P Tracking & Report monthly
Monthly activities report
Sales report: weekly, monthly, quarterly report
Promotion evaluation report
Perform other duties as assigned by the Group Marketing Manager
Tracking and Reporting competitors monthly.
Lead, plan and execute social communication & digital across all channels (Facebook, Instagram, Groups, email marketing) to ensure delivering a consistent brand messages & image to key segments
Co-host and orchestrate our offline activities and workshop
Maintain relationships and work closely with both new and existing partners for co-campaign/promotion.
Data analyze and conduct pros and cons of partners management, coordinating to provide solutions.
Responsible for the end-to-end planning and execution of community & partnership campaigns including concept ideation, media and go-to-market execution
Planning and execution of new store opening program.
Work closely with agencies, and communication support teams (Advertising, Market research, PR, etc.) to execute brand experiences across touch points.
Partner with different functions (Brand, Operation, Supply Chain & Finance, Product, Admin...) for ongoing projects, competitors, budget phasing, and media plan tracking...
Coordinate with the Brand team to develop & execute marketing promotions & activations to push sales & increase brand awareness.
Coordinate with the Digital & Customer relationship management team to manage the brand website, fan page, customer complaint handling, and other social activities.
Monitoring tracking and reporting (Event, Promotion, Campaigns....)
Develop and shoot product following seasonal
A&P Tracking & Report monthly
Monthly activities report
Sales report: weekly, monthly, quarterly report
Promotion evaluation report
Perform other duties as assigned by the Group Marketing Manager
Tracking and Reporting competitors monthly.