Senior Marketing Executive (imc)

Job Summary:

Take full charge of the Brand's planning and performance regarding all marketing in alignment with the company's goals as well as Brand Manager's directions.



Principal Accountabilities:

- Plan, supervise and modify shortly to long-term integrated marketing planning on brand level.

- Manage budget and resource allocation for each function; continuously monitor to ensure all committed goals are achieved while maintaining good sales and marketing harmony.

- Responsible for brand expansion via new shop opening and new customer recruitment as planned; stay open to any chances for developing new potential channels or co-branding with external parties.

- Customer Service: decide on customer management strategies via CRM Team's customer database and insights; keep a good track of customer activities and modify when need be to maintain customer satisfaction at a high level.

- Be on top of the internal cooperation between the Brand and key stakeholders to ensure the smooth store and business operations and the highest KPI performance, both offline and online.

- Tackle any cross-functional problems with cost-efficient and policy-compliant solutions.

- Other assignments are requested by Brand Manager.