Senior Marketing Executive

1. Planning
• Create, manage and implement marketing strategy, plan and budget for the project marketing in conjunction with appropriate team members
• Develop and cultivate relationship with Project and Sales Team
• Assisting in products' development.
2. Execution and Control
• Manage all agency and vendor relationships including but not limited to creative, digital marketing, PR and production team.
• Analysis of the performance of advertising campaigns and to make suggestions for improvements.
• Create and manage budget, purchase orders, billing process, campaign ROI and communicate transparently with stakeholders.
• Create and manage mass marketing campaigns including but not limited to all digital push and pull initiatives, direct mail, emails, events, owner referral, broker referral, social media, and nurturing, etc.
• Manage development of all fulfillment materials and fulfillment process
• Develop strategic brand partnerships; implement PR/lead generation campaigns
• Manage web and social media presence and coordinate digital lead generation programs in conjunction with Director of Digital Marketing
• Possesses and maintains thorough understanding of the industry and stays abreast of industry trends
• Participation in the preparation of the annual work plan proposal: Market research and SWOT analysis to analyze internal situation and external promotional activities and programs, and expectations for sales and budgets.