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Senior Marketing Manager (Marcom Focus)

Công ty TNHH sản xuất thương mại Artstuff

Hết hạn: 04/12/2024
Thu nhập: Thỏa thuận
Loại hình: Toàn thời gian
Chức vụ: Quản lý
Kinh nghiệm: 7 năm

  • VI
  • ENG
Summary
As the pioneer in the artisan keycap industry with the success of Arkey and Dwarf Factory brands, we are seeking a Senior Marketing Manager with Marcom Focus to lead our efforts in developing effective communication strategies to enhance brand awareness and drive growth. The role will play a pivotal role in creating captivating campaigns to ensure that the brands' messages are communicated clearly, consistently, and impactfully across all media channels.
I. Responsibilities:
Marketing Communications:
  • Develop communication strategies to elevate brand awareness and maximize brand value. Define brand tone, style and personality, ensuring consistency across all communication channels.
  • Collaborate with the Creative team to develop a variety of content (videos, images, articles, infographics) tailored to the target audiences of each brand.
  • Build unique brand storytelling to establish a distinct identity for Artkey and Dwarf Factory, helping customers understand the artistry behind each product. Identify opportunities for storytelling that enhance brand image, support product positioning, and increase engagement.
  • Plan and multi-channel communication campaigns for each collection, event, and new product launch. Track campaign effectiveness, analyze data, and report results to optimize communication activities.
  • Manage communication channels, including Instagram, Facebook, TikTok, Discord and other community platforms.
Strategic Planning:
  • Identify opportunities to reach new market segments and expand market share.
  • Track and evaluate the effectiveness of campaigns, providing suggestions for improvements and budget optimization.
Leadership and Collaboration:
  • Be responsible for building a highly efficient team of marketing professionals. Sets, monitors and reports on team goals.
  • Provides direction and leadership, while being responsible for initiating marketing strategies as well as working closely with the R&D team, Creative team to drive brand and marketing initiatives.
  • Partner with external agencies and vendors to execute campaigns as needed.
Community Management:
  • Participate in and build customer communities on various platforms, maintaining a positive relationship with customers and brand fans.
  • Lead community events like live streams, AMA (Ask Me Anything) sessions, giveaways, and other online/offline events to strengthen customer engagement.
Public Relations and Crisis Managment:
  • Build and maintain relationships with media partners, influencers, and relevant communities to expand brand presence.
  • Effectively handle communication crises, ensuring brand reputation and image remain intact.
II. Requirements:
  • Bachelor's degree in Marketing or a related field required.
  • At least 7 years of experience as a Marketing Professional with 3 years at managerial level.
  • Experience in Marketing Communication is a must.
  • Proven experience developing and executing multi-channel Marcom strategies.
  • Strong analytical capabilities, creative and strategic problem-solving skills, and the ability to lead a team while being easily adaptable to change.
  • Highly adaptable, collaborative, can learn quickly to come up with prompt solutions.
  • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.
  • Outstanding communication (written and verbal) and interpersonal abilities.
  • Familiar with the latest trends, technologies, and methodologies in marketing.
  • Ability to work under high pressure.
  • Have a positive can-do attitude, have a keen eye for detail, have initiative and be proactive going beyond thecall of duty
  • Proficient in English.
  • Experience in manufacturing is a plus.
III. Benefits:
  • Salary range: Negotiable
  • Working time: 9am - 6pm, Mon - Fri
  • Attractive salary and benefits (13th salary and additional bonus every year)
  • A fun & dynamic environment and freedom to be creative.
  • Salary review based on performance every year.
  • Premium health insurance package
  • Paid leave (12 days/year)
  • Be granted company uniforms
  • Annual health check
  • Travel, team building, and other group activities
Summary
As the pioneer in the artisan keycap industry with the success of Arkey and Dwarf Factory brands, we are seeking a Senior Marketing Manager with Marcom Focus to lead our efforts in developing effective communication strategies to enhance brand awareness and drive growth. The role will play a pivotal role in creating captivating campaigns to ensure that the brands' messages are communicated clearly, consistently, and impactfully across all media channels.
I. Responsibilities:
Marketing Communications:
  • Develop communication strategies to elevate brand awareness and maximize brand value. Define brand tone, style and personality, ensuring consistency across all communication channels.
  • Collaborate with the Creative team to develop a variety of content (videos, images, articles, infographics) tailored to the target audiences of each brand.
  • Build unique brand storytelling to establish a distinct identity for Artkey and Dwarf Factory, helping customers understand the artistry behind each product. Identify opportunities for storytelling that enhance brand image, support product positioning, and increase engagement.
  • Plan and multi-channel communication campaigns for each collection, event, and new product launch. Track campaign effectiveness, analyze data, and report results to optimize communication activities.
  • Manage communication channels, including Instagram, Facebook, TikTok, Discord and other community platforms.
Strategic Planning:
  • Identify opportunities to reach new market segments and expand market share.
  • Track and evaluate the effectiveness of campaigns, providing suggestions for improvements and budget optimization.
Leadership and Collaboration:
  • Be responsible for building a highly efficient team of marketing professionals. Sets, monitors and reports on team goals.
  • Provides direction and leadership, while being responsible for initiating marketing strategies as well as working closely with the R&D team, Creative team to drive brand and marketing initiatives.
  • Partner with external agencies and vendors to execute campaigns as needed.
Community Management:
  • Participate in and build customer communities on various platforms, maintaining a positive relationship with customers and brand fans.
  • Lead community events like live streams, AMA (Ask Me Anything) sessions, giveaways, and other online/offline events to strengthen customer engagement.
Public Relations and Crisis Managment:
  • Build and maintain relationships with media partners, influencers, and relevant communities to expand brand presence.
  • Effectively handle communication crises, ensuring brand reputation and image remain intact.
II. Requirements:
  • Bachelor's degree in Marketing or a related field required.
  • At least 7 years of experience as a Marketing Professional with 3 years at managerial level.
  • Experience in Marketing Communication is a must.
  • Proven experience developing and executing multi-channel Marcom strategies.
  • Strong analytical capabilities, creative and strategic problem-solving skills, and the ability to lead a team while being easily adaptable to change.
  • Highly adaptable, collaborative, can learn quickly to come up with prompt solutions.
  • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.
  • Outstanding communication (written and verbal) and interpersonal abilities.
  • Familiar with the latest trends, technologies, and methodologies in marketing.
  • Ability to work under high pressure.
  • Have a positive can-do attitude, have a keen eye for detail, have initiative and be proactive going beyond thecall of duty
  • Proficient in English.
  • Experience in manufacturing is a plus.
III. Benefits:
  • Salary range: Negotiable
  • Working time: 9am - 6pm, Mon - Fri
  • Attractive salary and benefits (13th salary and additional bonus every year)
  • A fun & dynamic environment and freedom to be creative.
  • Salary review based on performance every year.
  • Premium health insurance package
  • Paid leave (12 days/year)
  • Be granted company uniforms
  • Annual health check
  • Travel, team building, and other group activities

Thông tin chung

  • Thu nhập: Thỏa thuận

Cách thức ứng tuyển

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Hạn nộp: 04/12/2024
Ứng tuyển tại web công ty
Giới thiệu công ty Xem trang công ty

Founded in 2018, Artstuff operates in computer accessories production located in Ho Chi Minh, Vietnam. We provide outstanding products as mechanical keycaps and artistic mechanical keyboards for over 10,000 customers across more than 16 countries and regions.

We offer artworks that are a combination of traditional crafts and new technology, creating unique desktop-related products. Artstuff provides both the gaming community and common users the expressions of their bold personalities in a...

Quy mô công ty
Từ 26 - 100 nhân viên
Công ty TNHH sản xuất thương mại Artstuff
Địa chỉ công ty: 94 Đường 5A, Phường Bình Hưng Hòa A, Quận Bình Tân, Thành phố Hồ Chí Minh

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