Senior Officer, Brand Marketing

British University Vietnam

Địa điểm làm việc: Hà Nội, Hưng Yên

Hết hạn: 28/02/2024

Chi tiết công việc
Giới thiệu công ty

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Việc làm Brand Marketing

Mô tả công việc

POSITION PURPOSE
In this role, you will be supporting the development and enhancement of BUV brand awareness and values by re-defining BUV brand's positioning, building a consistent brand image & brand essence.
You will be collaborating with team leader, head of department, MKT and university-wide colleagues, students, marketing agencies and other relevant stakeholders in the planning, production, and execution of marketing and branding campaigns.
AREAS OF RESPONSIBILITY
Develop plans and deploy branding campaigns:
- Support team leader in developing and executing branding campaigns in line with British University Vietnam (BUV)'s brand strategy and responsive to the market trends;
- Conceive and develop efficient and intuitive marketing strategies to build a consistent brand image and to drive BUV's brand awareness.
- Conduct necessary market research and analysis to evaluate trends, brand awareness and competition ventures.
- Coordinate with internal and external stakeholders to organize and oversee advertising, communication campaigns across channels, closely monitor and develop performance reports.
- Develop branding copy for diverse marketing offline distributions (brochures, press releases, events...)
- Conduct sourcing process to select the right Marketing agencies for marketing services, closely oversee agency's works.
- Plan and coordinate with the event team to organise creative and engaging marketing events;
- Work with the creative team or external agencies to produce marketing assets (photos/videography).
Programmes promotion:
- Work closely with Digital team to deploy multiple digital campaigns for scholarship/bursary programs to acquire new leads.
- Liaise with cross-departments, especially faculty, to develop programmes' collaterals and other promotional content and materials.
- Plan and execute market penetration trategies for new markets, co-branding, sponsorship, and partnership opportunities to acquire public interests.
- Execute other duties and responsibilities as assigned.

Yêu cầu

POSITION SPECIFICATIONS
COMPETENCIES (knowledge, skills, and abilities)
Essential
- Bachelor's degree in Marketing, Communication, PR or related fields;
- 3 - 5 years in Branding and/or Product Marketing;
- Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand communication mindset;
Key skills:
- Effective communication: to actively listen and strengthen the quality of interpersonal communication in various settings;
- Teamwork & Collaboration: to work effectively with others to accomplish team goals and objectives;
- Planning & Organising: to effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;
- Problem Solving: to analyse situations and evaluate alternative solutions;
- Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;
- Experience in education is an asset;
- Can-do attitude, proactive and solution-oriented at all times;
- Experience working in a flexible and changeable environment.
Desirable
- Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;
- Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.
COMPETENCIES (behavioural)
Essential
- Skill - Work organising and time management skills
- Skill - Creative thinking & innovation
- Skill - Good at working in a team and independently
- Attitude - Detail-oriented, attentive
- Attitude - Can-do attitude, proactive
Desirable
- Skill - Effective communication skills
- Skill - Explanatory presenting skills
- Attitude - Perseverant
- Attitude - Integrity
BENEFITS:
- Highly competitive salary package (plus benefits) for Vietnamese and expatriate candidates depending on qualifications/experience;
- 13th month Tet bonus (Vietnamese candidates);
- Annual cost of living adjustment;
- Annual salary increases and bonuses based on performance;
- Recognition & awards programmes;
- 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;
- Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);
- Education support for staff, spouse and children;
- Relocation allowance to cover visa/flights/initial days accommodation
- Support and assistance in work permit and visa application together with relocation to and settling into living and working in Vietnam;
- Transportation support;
- Business travel insurance;
- Flexible working arrangements;
- Various staff events throughout the year (outings, year-end party, sports activities and other events);
- Onsite fitness and sports centre;
- Opportunity to work within a professional and multicultural environment.

Quyền lợi

Premium Healthcare Insurance
Paid Time Off (Annual leave and Sick leave)
Training and Development Opportunity

Thông tin khác

Ngày Đăng Tuyển
29/01/2024
Cấp Bậc
Nhân viên
Ngành Nghề
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
Lĩnh vực
Giáo dục/Đào Tạo
Kỹ Năng
Brand Management, Branding Strategy, Product Marketing, Branding Campaign, English
Ngôn Ngữ Trình Bày Hồ Sơ
Tiếng Anh