Senior Performance Marketing Executive

Digital Channel Strategy & Execution (Fintech Focus)
Develop and execute comprehensive digital marketing strategies aligned with the bank's growth objectives, focusing on acquiring new customers for our digital banking products (e.g., savings accounts, loans, payment solutions).
Plan and manage digital campaigns across various channels, including paid social (Facebook, Instagram, Twitter, LinkedIn), display advertising, video advertising, and programmatic.
Oversee the day-to-day management of paid ad campaigns, including budget allocation, bid optimization, keyword research, ad copy creation, and performance monitoring.
Implement robust remarketing strategies to re-engage potential customers and drive conversions.
Stay at the forefront of Fintech marketing trends, identifying and testing new digital channels and technologies to expand reach and improve CAC.
Affiliate Marketing & Partnerships
Manage and nurture relationships with key affiliate partners and agencies relevant to the Fintech industry (e.g., financial comparison sites, personal finance blogs, fintech influencers).
Negotiate and execute partnership agreements, ensuring alignment with our KPIs and brand values.
Conduct monthly reconciliation and sign-off for affiliate partner commissions.
Performance Optimization & Analysis
Utilize web and app analytics tools (e.g., Google Analytics, Adjust, AppsFlyer, and internal dashboards) to track campaign performance, analyze user behavior, and generate actionable insights.
Develop and maintain comprehensive performance reports, clearly communicating key metrics, trends, and recommendations to the growth team and leadership.
Conduct A/B testing on ad creatives, landing pages, and in-app experiences to optimize conversion rates.
Analyze pricing strategies and identify opportunities to improve competitiveness and attract new customers.
Identify and address friction points in the user journey to enhance user acquisition, onboarding, and engagement within our digital banking platform.
Budget Management & ROI
Manage the digital marketing budget effectively, ensuring optimal allocation of resources across channels to maximize CAC
Develop and implement strategies to achieve key performance indicators (KPIs), such as customer acquisition cost (CAC)