Senior Product Development Specialist

Mô tả Công việc
Product Development & Management:
• Co-work with relevant departments to design and enhance financial products, including personal loans, credit cards... to meet the needs of customer
• Monitor product performance and optimize based on customer feedback and market trends.
Employer Partnership Management:
• Collaborate with employer partners to develop tailored product offerings and promotional campaigns.
• Conduct regular engagement sessions with HR and company leaders to drive adoption and maintain alignment.
Lead Generation & Conversion Optimization:
• Manage and optimize digital customer acquisition channels (SMS, QR codes, landing pages, etc.) to ensure seamless lead capture and allocation.
• Work closely with sales and CRM teams to track and enhance lead conversion rates.
Cross-functional Collaboration & Project management:
• Partner with Marketing, Risk, and Sales teams to design effective go-to-market strategies and communication plans.
• Align with IT and Operations teams to ensure smooth system integration and compliance with regulatory requirements.
• Contribute to Project management including: schedule meeting, involving stakeholder, re-cap the insight and follow up the tasks, preparing material...
Performance Monitoring & Reporting:
• Track KPIs such as application penetration, consent form collection, and credit card activation rates.
• Provide regular updates and insights to senior management to ensure strategic alignment.
Market Research & Insights & Sales initiatives:
• Conduct market analysis to identify emerging trends, customer needs, and competitor activities.
• Propose innovative solutions to maintain the competitive edge of the product included: Sales initiatives, process selling improvement, push-sales campaign...