Senior Product Marketing Manager

This role will be responsible for all the creative and graphic design for ELSA on multiple channel (app-store, advertising, social media, brand access)
- Go-to-Market Strategy: Develop and execute go-to-market strategies for product launches, ensuring alignment with business objectives and market opportunities.
- Live-Ops Campaign Management: Plan and manage live-ops campaigns to drive user engagement, retention, and monetization, leveraging data insights to optimize results.
- Creative Team Leadership: Lead and manage the creative team, including designers and video editors, to produce high-quality assets for brand-building and user acquisition (UA).
- Brand Consistency and Quality: Oversee and ensure brand consistency across all creative outputs, including app-store screenshots, in-app banners, promotional videos, and other marketing materials.
- Positioning and Messaging: Collaborate with cross-functional teams (Product, Marketing, and Sales) to craft compelling positioning, messaging, and value propositions that resonate with target audiences.
- Cross-Functional Collaboration: Work collaboratively with Product, Sales, and Marketing teams to align strategies and execute initiatives effectively.
- Teamwork and Influence: Exhibit excellent teamwork skills with a proven ability to influence cross-functional teams without formal authority, particularly in Sales, Marketing, and Product Management.
Why will you love working here?
- Competitive compensation.
- Working hour: Mon-Fri (9am - 6pm), flexible working hour, hybrid working mode.
- 12 days of Annual leave, 1 Birthday leave, 1 Christmas leave.
- Social insurance, health insurance, unemployment insurance for full salary.
- Premium health insurance and annual health check-up to keep you in top shape.
- Free ELSA Premium courses to polish your language skills.
- Sponsorship for online or external courses - learn and grow on us!
- Annual company trips and monthly happy hours - work hard, play hard!