Mô tả Công việc
1. General Job Responsibility:
We are looking for a
Digital Marketing Executive to support social media content development, influencer marketing, and PR/media activities to strengthen the brand's digital presence. The ideal candidate is proactive, creative, trend-aware, and passionate about social media and digital communication.
2. Detailed Job Description:
Social Media Content Development
Plan, create, and manage content across Facebook, Instagram, and TikTok platforms.
Monitor social media trends and adapt relevant trends into brand-oriented content.
Collaborate with Design/Video teams to produce visual and video content.
Track content performance and propose optimization strategies.
Contribute to the development and growth of the brand's social media channels.
Candidates with experience building or managing personal/brand social media channels are preferred.
KOC/KOL & Influencer Management
Identify, evaluate, and collaborate with suitable KOC/KOLs and influencers.
Build and maintain influencer databases across various niches and audiences.
Manage influencer bookings, content timelines, and content quality.
Support the execution of influencer marketing campaigns to increase brand awareness and engagement.
PR & Media Booking
Coordinate with media partners, communities, and PR agencies.
Handle PR article bookings and online media activities.
Monitor campaign progress and prepare media performance reports.
Yêu Cầu Công Việc
1. Minimum Qualifications & Experience
Education Background: Bachelor's degree in Marketing, Communications, Business, or related field.
Specialized Knowledge:
- Understanding of U.S. culture.
- Ability to conduct market research, analyze competitors, and customer insights.
Years of Experience: Minimum of 4 years in a similar position
Type of Experience: Priority will be given to candidates with experience in E-commerce and Retail.
Professional Competencies:
- Experience in
Digital Marketing or SocialMedia-related roles.
- Strong content mindset with the ability to stay updated on social trends.
- Familiar with Facebook, Instagram, and TikTok platforms.
- Experience working with KOC/KOLs or influencers is an advantage.
- Proactive, responsible, and collaborative. Basic English reading and communication skills.
2. Required Skills: Priority will be given to candidates with experience in E-commerce and Retail.
3. Work Attitude: Creative, proactive, responsible, and highly dedicated to work.
4. Compensation & Benefits:
13th-Month Salary & Profit Sharing: Based on business performance.
Attendance Bonus: Awarded on a monthly basis.
Performance Review: Annual competency evaluations and salary adjustments.
24/7 Health Insurance: Comprehensive coverage for individuals.
Annual Health Check-ups: Organized and sponsored by the company.
Paid Leave: 12 days of annual leave plus additional seniority-based leave.
Remote Work: 1 day of work-from-home (WFH) per month.
L&D Budget: Dedicated budget for personal learning and development.
Professional Growth: Skill enhancement through internal training programs covering both technical expertise and soft skills.
Annual Team Building: Organized yearly to strengthen organizational synergy.
Internal Engagement: Diverse internal activities, including Monthly Friday socials, Year-End Party (YEP), Mid-Autumn Festival, Women's Day (March 8th & October 20th), Men's Day, and other major holidays.
Holistic Well-being: Comprehensive policies supporting both physical and mental health.
Onboarding & Mentorship: Structured onboarding program with a dedicated "Buddy" to support you throughout the probation period.
5. Working Hours
Schedule: 8:30 AM - 6:00 PM (including a 1.5-hour lunch break), Monday to Saturday morning.
Saturday Morning Policy: Flexible work-from-home (WFH) or on-site arrangements depending on the nature of the tasks.
6. Work Environment
Core Values: We highly value a goal-oriented mindset, proactiveness, and accountability in all duties.
Culture of Kindness: We foster kindness through polite, respectful, and high-integrity communication.
Constructive Communication: We practice mindful speaking by actively listening, offering positive feedback, and providing direct, constructive input.
Collaborative Spirit: We act with a readiness to support colleagues and actively express gratitude when receiving assistance.