Senior Strategic Planner( Digital Marketing Agency)

Market Research & Analysis:
Conduct market research to understand trends, customer needs, and competitor activities.
Analyze customer data, consumer behavior, and relevant information to identify opportunities for strategic development.
· Develop Communication Strategies:
Develop integrated marketing strategies that align with the client's business objectives and market conditions.
Define key message, select the appropriate communication channels to achieve the highest impact.
Develop communication frameworks with a high sense of practicality for execution.
Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.
· Participate in Creative Ideation:
Draft creative briefs to guide the creative team on strategy and campaign objectives.
Directly participate in the creative ideation process, contributing concepts and shaping the direction of creative projects.
Generate breakthrough creative ideas that differentiate the brand and capture the attention of the target audience.
· Propose and Present:
Develop and present strategic proposals and creative ideas to clients.
Persuasively present communication strategies, creative concepts, and implementation plans.
· Collaborate & Execute Campaigns:
Collaborate with media partners and internal teams (creative, digital, media) to ensure effective implementation of strategies.
Monitor, evaluate, and adjust campaigns during execution to ensure the strategy is effectively implemented across all channels.
· Evaluate & Report:
Assess campaign outcomes, measure the effectiveness of creative ideas, and communication strategies.
Report campaign performance and provide recommendations for improvement or future development.
· Research & Development:
Continuously update with the latest trends in communication and marketing to drive creativity and enhance strategies.
Research new initiatives and apply this knowledge to optimize strategies and creative ideas.