Senior Strategic Planner

Key Responsibilities:
Collaborate with the BD/Sales teams to define campaign objectives based on client business needs, with a focus on driving sales or influencing customer behavior.
Ensure all content and campaign formats align with brand guidelines and client expectations.
Develop and present strategic proposals that meet client objectives and deliver measurable results.
Analyze client briefs by understanding clients' needs, and identifying business objectives, challenges & opportunities to tap into insightful issues.
Design and implement innovative marketing strategies for the organization.
Conduct in-depth market research to uncover emerging trends, growth opportunities, and potential competitive threats for both clients and the company.
Lead the implementation of strategic initiatives by working closely with Account Management (AM) and Creative teams.
Continuously improve and adapt the strategic planning process to ensure flexibility and effectiveness in changing market conditions.
Requirements:
Bachelor's degree in Marketing & Communication, Journalism, Business Administration.
At least 3 years of strategy planning experience in relevant digital, IMC, and creative agencies - consulting, Client-side & media experience will also be a consideration.
Proficiency in market research, consumer behavior analysis, and business strategy.
Deep understanding of communication/branding, digital marketing & social media platforms.
Can-Do and Deliverables mindset.
Logical thinker with a strong analytical mindset and creative approach.
Proficient presentation skills in both English and Vietnamese.
Skilled in data analysis and generating actionable insights.