Mô tả công việc
Strategy Development: Build brand and communication strategies from inspiration to execution, ensuring alignment with client business objectives.
Insight Generation: Research markets, consumers, and competitors; analyze business and cultural trends to uncover actionable insights.
Briefing & Guidance: Craft inspiring, clear, and persuasive creative briefs; brief and collaborate with creative teams to translate strategy into big ideas.
Research & Tools: Recommend, design, and apply research methodologies; leverage agency planning tools to map customer journeys, define opportunities, and set KPIs.
Client Engagement: Represent the voice of the consumer in client discussions; present strategy and research findings with clarity and conviction.
Cross-team Collaboration: Partner with account, creative, and media teams to guide idea development and ensure integration across channels.
Campaign Alignment & Evaluation: Oversee execution to ensure creative outputs remain true to strategic intent; measure and evaluate effectiveness for continuous improvement.
Daily Planning Duties: Manage day-to-day planning activities, supporting both existing accounts and new business pitches
Yêu cầu
3+ years of experience in strategic planning, brand strategy, or related roles at a global or leading local agency.
BA degree in Marketing, Communications, Journalism, Foreign Language, Foreign Trade, Business Administration
Strong understanding of branding, communications, and integrated campaigns across digital and traditional channels.
Solid research and analytical skills - ability to turn data into compelling insights and frameworks.
Excellent communication, presentation, and storytelling skills in both English and Vietnamese.
Collaborative, curious, and resourceful, with a passion for ideas that connect brands and culture.
Nice to Have
Experience across diverse industries such as FMCG, tech, lifestyle, or luxury.
Familiarity with cultural trends and youth insights in Vietnam.
Ability to handle multiple accounts with tight timelines while keeping strategic clarity.
Quyền lợi
Competitive Salary & Performance Bonus: based on experience.
Dynamic & International Environment: Professional, structured working environment under a global corporation; work with top Korean and international experts in marketing and advertising. Opportunity to work on large-scale, high-budget projects with top-tier clients.
Global Training & Career Advancement: Opportunities to receive professional training from Daehong Headquarters in Korea and participate in regional/global campaigns. Clear pathway to grow into Planning Director / Strategy Lead roles.
Comprehensive Benefits: 13th-month salary, annual performance incentives, full social & health insurance, annual health check-up, birthday & holiday bonuses.
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 09:00 đến 18:00)
Thông tin chung
Nơi làm việc
- Hà Nội: L09.02A, tầng 9, Tòa nhà The West, Số 265 đường Cầu Giấy, Phường Cầu Giấy (quận Cầu Giấy cũ)