Senior Strategic Planner

Strategy Development: Build brand and communication strategies from inspiration to execution, ensuring alignment with client business objectives.
Insight Generation: Research markets, consumers, and competitors; analyze business and cultural trends to uncover actionable insights.
Briefing & Guidance: Craft inspiring, clear, and persuasive creative briefs; brief and collaborate with creative teams to translate strategy into big ideas.
Research & Tools: Recommend, design, and apply research methodologies; leverage agency planning tools to map customer journeys, define opportunities, and set KPIs.
Client Engagement: Represent the voice of the consumer in client discussions; present strategy and research findings with clarity and conviction.
Cross-team Collaboration: Partner with account, creative, and media teams to guide idea development and ensure integration across channels.
Campaign Alignment & Evaluation: Oversee execution to ensure creative outputs remain true to strategic intent; measure and evaluate effectiveness for continuous improvement.
Daily Planning Duties: Manage day-to-day planning activities, supporting both existing accounts and new business pitches