Senior Trade Marketing Executive

1. Build sales promotion programs:
· Build category growth plan for the whole channel to deliver sales & volume growth
· Lead team to develop account plans, promotional activities, visibility, new-user recruitment with a focus on timelines to ensure achieve sales volume, build brand recognition and customers satisfaction.
· Develop campaigns for launching new products.
· Monitor and evaluate the effectiveness of promotional programs to adjust them according to business objectives.
· Being up to date with the latest shopper behavior/insights
2. Manage budgets:
· Control investment in promotions and displays within the approved budget.
· Analyze sales data to ensure that budget of responsible accounts is met and aligned with strategic objectives.
3. Sales forecasting:
· Forecast sales for each SKU (Stock Keeping Unit) based on monthly/quarterly sales plans.
· Coordinate with relevant departments to ensure the timely implementation of the plans.
4. Operation and sales management:
· Update competitors' activities to maintain awareness and provide feedback of all competitive activity to propose sales program
· Manage bad stock for clearance plan