Trade Marketing Senior (Channel Activation Specialist)

The Channel Activation Specialist will work closely with the PU and Brand and Comms and Sales teams to help develop and execute the activation plan for our offers & brands within each channel, leveraging knowledge about customers, competitors and trends in the lubricants market as well as tangential categories.
The role will support execution of channel marketing projects to support the delivery of volume, turnover, gross margin and market share targets.
Key Accountabilities
• Supports the delivery of Volume, Turnover, Gross Margin and Market Share targets across Service & Maintenance channels in the market.
• Supports the development of Channel marketing plans for the country across all product and channel brands, leveraging global programmes wherever possible.
• Works closely with PU and country Sales Teams, Brand & Communications, Sales Operation and RTM partners to design the right mix of activation models.
• Supports the execution and deployment of agreed Channel marketing programmes in the country, leading projects, workstreams or initiatives as assigned.
• Ensures accurate and timely delivery of all projects and initiatives and closely monitors activation KPIs and space performance.
• Manages existing channel offers / touchpoints as assigned in the country, including digital.
• Acts as "voice of customer" for the market in support of offer development or market insight initiatives.
• Participation in digital product Management if required.
• Supports tactical marketing interventions within the designated geography.
• Work with agencies and RTM partners to plan detailed activation modules.
• Ensures Safe & Compliant on ground activations.
• Ensure activation is to budget and is in full compliance with finance and NPR processes.
• Channel Activation/Promotional Campaigns: Planning and executing promotional activities, such as product launches, promotion, and marketing campaigns, to drive product penetration and increase sales.
• Training and Education: Providing training sessions and product knowledge, portfolio and channel toolkit to support to channel partners and sales teams to ensure they are well-equipped to effectively sell Castrol products.
• Market Analysis: Monitoring market trends, competitor activities, and consumer behavior to identify opportunities for growth and potential challenges within the channels, market share and sell out performance driving.
• Performance Evaluation: Tracking and analyzing sales performance metrics to evaluate the effectiveness of channel strategies and initiatives, making adjustments as needed to achieve sales targets.
• Reporting: Generating regular reports on sales performance, market insights, and channel activities to management and stakeholders.
• Willing to travel within Vietnam or short term base in required Regions.