shopper Marketing ManagerCông ty TNHH Colgate Palmolive Viet Nam

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!
If this is how you see your career, Colgate is the place to be!
Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.
In today's dynamic retail environment, it is an exciting time to be a part of the Customer Development team at Colgate-Palmolive (Vietnam). Our highly energetic and focused Customer Team is dedicated to driving growth for Colgate Palmolive in this ever-changing landscape.
As the Shopper Marketing Manager in Colgate-Palmolive (Vietnam), what you will do?
- Manage the annual category activity grid (New products development, media, sampling, consumer and shopper programs) for the subsidiary.
- Provide input to new product plan that is developed by Consumer Marketing in the Hub.
- Develop Go To Market plan for new products including selling story preparation, trade samples availability, Key Visual adaptation to standard Point of Purchase, product availability.
- Develop activation ideas on behalf of the hub when designated as the lead country.
- Develop local Shopper marketing programs (Retail Environment and Customer Collaboration).
- Own and manage category/ shopper budget (on the ground activation).
- Build expertise on touch points for Marketing activation planning and execution.
- Be the point of contact for Consumer Marketing in the Hub for translation/adaptation of POP materials.
- Build shopper knowledge and Insights, support Retail Marketing Team leader for insights prioritization.
- Responsible for competitive and Local Intelligence.
- Conduct category analysis to identify opportunities in the market and recommend plans/activities to grow business and share.
- Own the country category perspective, within the monthly Customer Benefit Package discipline process.
- Coordinate regular Return on Investment (ROI) and Return on Marketing Investment (ROMI) review.
- Develop category knowledge bundle book.
- Work with Retail Environment Manager to activate Category Growth Drivers in the customers plans, Retail customer development process, shopper marketing programs.