CHI TIẾT CÔNG VIỆC
HEAD OF SOCIAL MEDIA MARKETING.
Social Media Strategy Planning:
- Develop and implement an overall social media strategy for the company, including platforms such as TikTok, Facebook, Instagram, LinkedIn, YouTube, etc.
- Ensure that the Social Media marketing strategy is aligned with the company's overall marketing strategy.
- Plan and execute social media campaigns to enhance brand presence and drive business objectives.
Social Media Channel Management:
- Manage and monitor the company's social media accounts, including posting content, responding to customers, and maintaining consistent interaction with the community.
- Create and implement creative and diverse content (posts, images, videos, livestreams, etc.) to attract and retain followers.
- Coordinate with other departments (such as Marketing, PR, and Design) to develop high-quality content that aligns with strategic objectives.
Enhancing Engagement and Building Community:
- Develop and maintain relationships with followers, customers, and social media community groups.
- Develop strategies to stimulate interaction (likes, comments, shares) and create positive conversations around the brand.
- Manage promotional campaigns and grow organic followers for the company's social media channels.
Performance Analysis and Reporting:
- Track and analyze key performance indicators (KPIs) such as follower count, engagement rate, website traffic growth, and conversions from social media.
- Provide regular reports on social media performance and propose strategic improvements.
- Make data-driven decisions based on insights from analytical tools (Google Analytics, Facebook Insights, etc.) to optimize strategy.
Social Media Budget Management:
- Plan and monitor the budget for social media advertising campaigns, ensuring maximum effectiveness with reasonable costs.
- Analyze and optimize paid ad campaigns to achieve the best results.
Community Monitoring and Response:
- Monitor comments, questions, and feedback from customers on social media channels.
- Ensure that customer issues and requests are addressed promptly, while maintaining a positive brand image.
- Ensure that messages on social media are aligned with the company's policies and values.
Social Media Marketing Team Management:
- Build and manage the team within the Social Media Management department.
- Train and develop team members' skills in social media tools and strategies.
- Develop training content for the Sales team to use social media as a sales driver.
Trend Research and Content Creation:
- Stay up-to-date with the latest trends in the social media industry, including new features, algorithms, and user behavior.
- Generate innovative ideas to improve content, enhance engagement, and drive more effective campaigns.
YÊU CẦU CÔNG VIỆC
- Bachelor's degree or higher.
- Major in Marketing, Communications, Public Relations, or related fields.
- At least 5 years of experience in social media management or digital communication, including at least 2 years in a managerial position.
- Experience in developing and implementing social media strategies, optimizing online communication campaigns, especially on TikTok.
- Experience working at platform companies is a significant advantage.
- Knowledge of customer insights for social media channels and social media trends for customer groups in the Vietnamese and global markets. A thorough understanding of the TikTok platform, and owning a TikTok channel with >100,000 followers.
- Knowledge of how to operate and leverage social media channels to meet marketing and business objectives.
- Proficient in managing social media channels (TikTok, Facebook, Instagram, LinkedIn, YouTube, etc.).
- Ability to write creative, persuasive, and easily understandable content.
- Ability to analyze data, and use tools such as Google Analytics, Facebook Insights, etc.
- Ability to plan strategies and manage projects.
- Excellent communication and problem-solving skills.
- Creative mindset and ability to find innovative solutions, and content creation skills.
- Effective leadership and team management skills.
- Open to new ideas, curious, and enthusiastic about new trends, a quick learner, and can quickly adapt to the latest trends in social media.
- Ability to work under pressure and achieve targets.
QUYỀN LỢI
- Competitive compensation package (13th-month salary bonus, vacation bonus, etc.)
- Full benefits according to current labor laws.
- Diverse company welfare policies: annual health check-ups; specialized health insurance package (FPT Care - free medical care at all hospitals); appreciation activities and care for the spiritual life of employees and their families, etc.
- Friendly and open working environment.
- Modern and convenient facilities and work tools.
- Many opportunities for development and promotion.
- Unique and vibrant corporate culture with many engaging activities: newcomer events, team building, talent contests, village festivals, Shooting Star performance, FPT anniversary, [protected info] events, etc.
- Enjoy preferential rates when using FPT Telecom services.
THÔNG TIN THAM KHẢO
NƠI LÀM VIỆC - Tòa nhà FPT, Lô 29-31-33B, Đường Tân Thuận, Phường Tân Thuận Đông, Quận 7, Tp HCM