SOCIAL MARKETING (MANAGER)

Công ty Cổ phần Viễn thông FPT - FPT Telecom

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 08/03/2025

Chi tiết công việc
Giới thiệu công ty

Thu nhập: thỏa thuận

Loại hình: Toàn thời gian

Chức vụ: Nhân viên

Kinh nghiệm: 5 năm

vận tải social tiktok facebook

CHI TIẾT CÔNG VIỆC

HEAD OF SOCIAL MEDIA MARKETING.

Social Media Strategy Planning:

Develop and implement an overall social media strategy for the company, including platforms such as TikTok, Facebook, Instagram, LinkedIn, YouTube, etc.
Ensure that the Social Media marketing strategy is aligned with the company's overall marketing strategy.
Plan and execute social media campaigns to enhance brand presence and drive business objectives.

Social Media Channel Management:

Manage and monitor the company's social media accounts, including posting content, responding to customers, and maintaining consistent interaction with the community.
Create and implement creative and diverse content (posts, images, videos, livestreams, etc.) to attract and retain followers.
Coordinate with other departments (such as Marketing, PR, and Design) to develop high-quality content that aligns with strategic objectives.

Enhancing Engagement and Building Community:

Develop and maintain relationships with followers, customers, and social media community groups.
Develop strategies to stimulate interaction (likes, comments, shares) and create positive conversations around the brand.
Manage promotional campaigns and grow organic followers for the company's social media channels.

Performance Analysis and Reporting:

Track and analyze key performance indicators (KPIs) such as follower count, engagement rate, website traffic growth, and conversions from social media.
Provide regular reports on social media performance and propose strategic improvements.
Make data-driven decisions based on insights from analytical tools (Google Analytics, Facebook Insights, etc.) to optimize strategy.

Social Media Budget Management:

Plan and monitor the budget for social media advertising campaigns, ensuring maximum effectiveness with reasonable costs.
Analyze and optimize paid ad campaigns to achieve the best results.

Community Monitoring and Response:

Monitor comments, questions, and feedback from customers on social media channels.
Ensure that customer issues and requests are addressed promptly, while maintaining a positive brand image.
Ensure that messages on social media are aligned with the company's policies and values.

Social Media Marketing Team Management:

Build and manage the team within the Social Media Management department.
Train and develop team members' skills in social media tools and strategies.
Develop training content for the Sales team to use social media as a sales driver.

Trend Research and Content Creation:

Stay up-to-date with the latest trends in the social media industry, including new features, algorithms, and user behavior.
Generate innovative ideas to improve content, enhance engagement, and drive more effective campaigns.

YÊU CẦU CÔNG VIỆC

Bachelor's degree or higher.
Major in Marketing, Communications, Public Relations, or related fields.
At least 5 years of experience in social media management or digital communication, including at least 2 years in a managerial position.
Experience in developing and implementing social media strategies, optimizing online communication campaigns, especially on TikTok.
Experience working at platform companies is a significant advantage.
Knowledge of customer insights for social media channels and social media trends for customer groups in the Vietnamese and global markets. A thorough understanding of the TikTok platform, and owning a TikTok channel with >100,000 followers.
Knowledge of how to operate and leverage social media channels to meet marketing and business objectives.
Proficient in managing social media channels (TikTok, Facebook, Instagram, LinkedIn, YouTube, etc.).
Ability to write creative, persuasive, and easily understandable content.
Ability to analyze data, and use tools such as Google Analytics, Facebook Insights, etc.
Ability to plan strategies and manage projects.
Excellent communication and problem-solving skills.
Creative mindset and ability to find innovative solutions, and content creation skills.
Effective leadership and team management skills.
Open to new ideas, curious, and enthusiastic about new trends, a quick learner, and can quickly adapt to the latest trends in social media.
Ability to work under pressure and achieve targets.

QUYỀN LỢI

Competitive compensation package (13th-month salary bonus, vacation bonus, etc.)
Full benefits according to current labor laws.
Diverse company welfare policies: annual health check-ups; specialized health insurance package (FPT Care - free medical care at all hospitals); appreciation activities and care for the spiritual life of employees and their families, etc.
Friendly and open working environment.
Modern and convenient facilities and work tools.
Many opportunities for development and promotion.
Unique and vibrant corporate culture with many engaging activities: newcomer events, team building, talent contests, village festivals, Shooting Star performance, FPT anniversary, [protected info] events, etc.
Enjoy preferential rates when using FPT Telecom services.

THÔNG TIN THAM KHẢO

NƠI LÀM VIỆC

- Tòa nhà FPT, Lô 29-31-33B, Đường Tân Thuận, Phường Tân Thuận Đông, Quận 7, Tp HCM

Thông tin chung

Thu nhập: thỏa thuận

Cách thức ứng tuyển

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Hạn nộp: 08/03/2025

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