Social Media Executive

Main Accountabilities:
Develop social outreach implications in terms of viral tactics for campaigns following the planning strategy direction.
Develop Influencer Marketing approach in order to propose profiles & formats for tailor-made campaigns.
Operate social planning, work with vendor, KOLs, content creators to produce outcome in line with social content directions that aligned with master campaign strategy & creative concepts.
Manage social communities (fanpage, groups) to deploy outcomes following campaign journey.
Social platform daily management for brands includes publishing, monitoring, protocol management, and analyzing contents on Facebook, Tiktok, Youtube, Instagram, etc.
Conduct and contribute weekly / monthly / quartly / yearly social media report with performance and metrics analysis.
Conduct competitors social activities report using social listening tools and platform insights.
Prepare and provide statistical reports of clients and update database of social media channels and platform, KOLs performance and so on in a timely manner.
Work closely with account team to get client feedback and evaluation on social media services.
Work with creative team & planner team to aligning on social media ideas and social media approaches.
Requirements:
Knowledge and experience
Bachelor's degree, major in marketing, journalism, communication, ideation.
Proficiency in English (intermediate).
Understand social media platform: Facebook, Instagram, Tiktok, Youtube, Twitter and possess knowledge for influencer marketing and update on social trends.
Experience of up around 1-2 years in relevated social media management or social ideation position.
Able to differentiate impact of diversified channels, strength, and weaknesses of each one.
Demonstrable passion for social media, talent management, community development.
Ability to understand social metrics and conduct social media report.
General social awareness about but not limited to economy growth, consumers, culture, etc.
Skills and abilities
Communication abilities and an open mindset are required.
Social creative mindset are required.
Result-oriented and integrity.
High ambition & eagerness to learn.
Curiosity-driven mindset to continually pursue new approaches.
Strong ownership and responsibility.
Teamwork spirit.