Social Media Manager

BeWao is a leading health and nutrition app tailored to the Vietnamese market, aiming to empower individuals to lead healthier lives. Through our app, we provide personalized meal plans, culturally relevant content, and an integrated community for support and engagement. We are looking for a passionateSocial Media Managerto grow our social media presence, deepen engagement, and support our mission.
Position Summary
The Social Media Manager will oversee and grow BeWao's presence across key social media channels, including Facebook, Instagram, TikTok, and YouTube. This role is responsible for creating a content strategy, engaging our audience, and analyzing performance to drive community growth and brand awareness. The ideal candidate is strategic, creative, and data-driven, with a deep understanding of social media trends and audience engagement.
Key Responsibilities
1. Channel Strategy and Content Planning
• Develop and implement a social media strategy for each channel to align with BeWao's brand voice, mission, and target audience.
• Create monthly content calendars and manage scheduling across platforms.
• Ensure that content aligns with ongoing marketing campaigns, app updates, and brand initiatives.
2. Content Creation and Curation
• Collaborate with content creators, designers, and videographers to produce compelling visuals, videos, and copy tailored to each platform.
• Curate and share user-generated content to foster community and showcase real user experiences with BeWao
• Coordinate TikTok content development with internal KOLs and utilize her/him expertise to maximize engagement on TikTok, ensuring alignment with BeWao's tone and mission.
3. Community Engagement and Moderation
• Engage with followers, respond to comments, messages, and mentions to foster a supportive, positive community.
• Monitor community sentiment and feedback to inform content and engagement strategies.
• Implement regular interactive elements such as Q&As, challenges, polls, or user stories to deepen community ties.
4. Analytics and Reporting
• Track, analyze, and report on key social media metrics (engagement, reach, growth, CTR) for each platform, identifying insights to refine strategy.
• Present monthly performance reports with actionable insights to the marketing team.
• Use data to optimize content strategy, boosting top-performing posts and iterating on content types.
5. Trend Monitoring and Innovation
• Stay current on social media trends, algorithm updates, and emerging platforms to identify new growth opportunities.
• Experiment with new formats and features (e.g., Reels, Stories, Lives) to keep BeWao's content fresh and engaging.
6. Collaborate on Paid Social Campaigns
• Work with the marketing and advertising team to align organic and paid social strategies, coordinating content and engagement for promotions.
• Assist with creating ad content for boosted posts, ads, and paid social campaigns that align with BeWao's growth objectives.