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Software Product Marketing Specialist

Renn Labs

Hết hạn: 31/01/2025
Thu nhập: $ 800-1,500 /tháng
Loại hình: Toàn thời gian
Chức vụ: Nhân viên
Kinh nghiệm: 5 năm

Mô tả công việc

THE IMPACT YOU'LL MAKE IN THIS ROLE
- Efficiently conducting market research to identify digital trends, competitors, and opportunities, providing valuable insights to form digital marketing choices;
Effectively developing and executing digital marketing plans that align with the strategy for new product launches, enhancing brand awareness, and driving user acquisition through online channels;
- Expertly building and optimizing customer acquisition funnels, utilizing SEO, SEM, paid and free digital advertising, social media posts, and email marketing, tailored for technology products or business needs;
- Collaborating closely with marketing mates, product development and designers to ensure marketing efforts are cohesive with overall business objectives and strategies;
- Diligently creating and managing engaging content for digital marketing channels as part of the marketing strategy, including landing pages, social media, email campaigns, blogs, and digital advertising platforms;
- Meticulously analyzing digital marketing performance using key metrics to measure the effectiveness of campaigns and optimize strategies for maximum return within the context of market entry and product launches;
- Fruitfully developing and maintaining relationships with thought leaders, partners, and platforms to enhance promotion and reach targeted audiences effectively as part of the marketing strategy;
- Always staying abreast of industry trends, consumer behavior, and emerging technologies to propose innovative approaches and share them with teammates for collective improvement;
- Fostering a culture of creativity, collaboration, adaptability, persistence, a results-driven focus, high standards for deliverables, and continuous improvement within the Marketing team and throughout the entire company.

Yêu cầu

WHAT YOU'LL NEED TO MAXIMIZE IMPACT IN THIS ROLE
- Minimum of 5 years of experience in digital marketing, including at least 3 years in the technology sector, with a proven track record of driving digital marketing success, particularly in product acquisition and/or user-base growth phases.
- Detailed essential marketing-related skill-sets include:
+ Demonstrated experience in SEO as a core differentiator to excel in the digital marketing landscape;
+ Solid research skills to quickly understand our software products and their market. Alternatively, marketing experience with SaaS products is required.
+ Strong capabilities in customer segmentation and ideal customer profile (ICP) development, leveraging research data and insights to create detailed customer profiles.
+ Comprehensive understanding of digital marketing channels and tools beyond SEO, including SEM, paid ads, social media, email campaigns, etc.
+ Experience with marketing performance monitoring and analytics tools, such as HubSpot, Google Analytics, Google Ads, Facebook, LinkedIn, email marketing platforms, or similar inbound and outbound marketing platforms.
+ Knowledge of CRM software to manage customer data, drive engagement, foster customer relationships, and support marketing campaigns with insightful analytics.
+ Know-how of video creation and editing to produce engaging content is a big plus;
+ Growth hacking experience for software products is a strong advantage.
- Soft skills that will help you fit well with our way of working include:
+ Bringing fresh ideas and innovative approaches to marketing campaigns;
+ Using data and insights effectively to make informed marketing decisions;
+ Crafting compelling and persuasive content with excellent written and verbal communication abilities;
+ Viewing challenges from multiple perspectives and persistently experimenting to uncover the best solutions;
+ Demonstrating persistence and a commitment to consistently contributing value over time;
+ Excelling both independently and as part of a team in a fast-paced, entrepreneurial environment;
+ Embracing growth opportunities with a self starter mentality, especially in AI-driven product development, and building skills that are future-focused and globally relevant.
- The designated title will be assigned based on your strengths, experience, and potential for growth.

Quyền lợi

Thưởng
Receive rewards that recognize your expertise, efforts, and true potential.
Đào tạo
Dive into cutting-edge projects in AI, fintech, news, and e-commerce, where your skills can shape the future of technology.
Giải thưởng
Partner with leading innovators to drive groundbreaking solutions and accelerate your career growth.
Xem thêm

Thông tin khác

NGÀY ĐĂNG
31/12/2024
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý & Phát Triển Sản Phẩm
KỸ NĂNG
Communication, Customer Segmentation, Digital Marketing, SEM, Seo
LĨNH VỰC
Phần Mềm CNTT/Dịch vụ Phần mềm
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không giới hạn
Xem thêm

Thông tin chung

  • Thu nhập: $ 800-1,500 /tháng

Cách thức ứng tuyển

Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 31/01/2025
Giới thiệu công ty Xem trang công ty
Renn Labs is an exclusive innovation studio committed to incubating cutting-edge experiments and developing transformative solutions in AI, finance, and e-commerce. Our mission is to create exponential impact, empowering select partners to accelerate their growth and revolutionize their industries. Spearheaded by a top-tier venture capitalist and investor based in the United States and bolstered by a team of diverse experts, our expanding team in Vietnam is at the forefront of groundbreaking...
Quy mô công ty
Từ 10 - 25 nhân viên
Địa chỉ công ty: HCM

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