BYFAS is Vietnam's leading Luxury Silk & Couture House, founded by designer Anna Hạnh Lê. The brand blends haute couture craftsmanship, Vietnamese cultural artistry, and boutique hospitality. Customers include high-net-worth individuals, international travelers, embassies, consulates,
business leaders, and cultural enthusiasts
Role summary for Store Manager responsible for:
boutique operations
luxury guest experience
sales leadership
staff training
visual merchandising
cultural-silk product storytelling
Key Responsibilities
Divide into 5 clear groups:
Sales & Performance Management
Guest Experience & Luxury Service Standards
Store Operations & Logistics
Team Leadership & Training
Visual Merchandising & Brand Presentation
Income: Competitive package (Base salary + Store Bonus + VIP Commission).
Environment: International standard, high-end clientele.
Development: Specialized training in luxury service and couture.
Career Path: Clear promotion track: Senior Store Manager $\to$ Retail Manager $\to$ Head of Retail.
Welfare: Full benefits (Insurance, annual leave, performance bonus).