Lead the end-to-end strategic process (from briefing to presenting, deployment and report) in a collaborative manner across departments
Push your own strategic thinking without more senior support for creative and data-driven strategies to maximize brand impact through influencers.
Collaborate with internal teams to execute content-driven campaigns, ensuring seamless integration with influencer activations.
Oversee media amplification and social media advertising strategies linked to influencer partnerships.
Establish communication direction and digital approaches tailored to client objectives in influencer marketing.
Conduct market research to identify relevant influencers and analyze trends in influencer engagement.
Maintain strong client relationships by providing strategic influencer marketing insights.
Mentor junior planners and guide teams in influencer marketing execution.
Education: Bachelor's degree in Marketing, Communications, Business, or related fields.
Experience: Minimum of 3 years of experience in influencer marketing, content planning, or digital strategy.
Skills & Knowledge:
Strong understanding of influencer collaboration, audience engagement, and campaign performance analysis.
Excellent communication, negotiation, and presentation skills.
Proficiency in social media trends,
digital marketing, and influencer platforms.
Existing relationships with KOLs, influencers, and
content creators is a plus.
Proficiency in English (listening, speaking, reading, writing).
Personality:
Be a strategic thinker and a proactive & solution-oriented
Creative & adaptable - constantly seeks new and innovative ways to enhance influencer marketing efforts.
Strong leadership skills and highly collaborative.