team lead, global content & Digital Marketing - revx

Affle Media Lab

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 08/06/2024

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Mức lương: Thỏa thuận

Loại hình: Toàn thời gian

Team Lead, Global Content & Digital Marketing - RevX APPLY NOW

Experience: 5-7years Singapore

Responsibilities

Drive and develop the company's overall marketing strategy and manage its execution and distribution while ensuring a compelling brand story is accurately illustrated.
Develop a deep understanding of our brand, customer needs, product lines, market trends, and competitive landscape.
Lead and develop clear marketing messaging that resonates with targeted buyers.
Develop a content strategy and manage its execution and distribution plan aligned with the company's business goals.
Collaborate closely with marketing team members to run integrated marketing campaigns for new and existing products, appropriately leveraging all the channels available.
Collaborate with all relevant teams to develop the best tactics and channels that fit their specific needs and market goals.
Be hands-on in writing and creating customer-facing materials that will range from sales enablement, SEO driven content up to thought-leadership documents.
Assess the effectiveness of marketing programs on an ongoing basis, and report back to the business on required optimizations.
Conduct an in-depth analysis of audience insights and leverage on data to formulate targeted initiatives across multiple channels and regions.

Requirements

5+ years of digital & content marketing and international go-to-market experience; experience working in mobile, ad tech, or technology companies is strongly preferred.
Degree in Marketing/Business preferred with experience creating and shipping your own content and marketing campaigns.
A good grasp of executing B2B marketing plans across different regions.
A good understanding of how to use content marketing to leverage branding and revenue results.
Knowledge of the mobile ecosystem (including apps, app stores, and programmatic) and the digital advertising ecosystem.
Excellent writing and storytelling skills, with a passion for creating engaging, clear messaging.
Able to take the resources available and create digital marketing plans that drive business results.
An eye for detail, which extends to overseeing other marketing campaigns and design work.
Ability to work both autonomously as well as collaboratively when required, and to execute in a timely fashion.
Proficiency in marketing automation tools as Hubspot, as well as reporting tools including Google Analytics and Search Console

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Affle Media Lab

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About Affle Group Affle is a Singapore headquartered ‘Smart Media’ company with expertise in all key areas of the digital media eco-system. Affle Group’s businesses include Ripple (Cross screen Rich Media & Video ad network), Media Lab (Mobile development and analytics platform) and ad2c...

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