(Techcom Life) Product Owner, Value-Added Services

Job Purpose
The Product Owner for Value-Added Services (VAS) develops and owns each VAS offering from end to end. Building on a deep understanding of Techcom Life's customers, the role defines the value proposition, designs the customer journey, leads the go-to-market, and is accountable for the ongoing performance and profit-and-loss of every offering. The objective is to establish VAS as a core engagement and loyalty engine under the "Sống Trọn" proposition.
Key Accountabilities
1. Customer proposition and insight
• Develop a deep understanding of customer needs and behaviour through research, segmentation and usage data across the insurance lifecycle.
• Define and continuously refine the value proposition for each VAS offering, balancing everyday instant-gratification services with longer-term benefits.
2. Offering development and journey design
• Develop and launch VAS offerings spanning health, wellness, fitness, medical and reward services, taking each from concept through to live operation.
• Design the end-to-end customer journey across onboarding, premium payment, claims and maturity, driving activation and repeat usage while removing points of friction.
• Partner with Digital and technology teams to embed verified services natively within the customer application.
3. Go-to-market and adoption
• Own the go-to-market plan for each offering, including channel activation across bancassurance, agency and digital, supported by an appropriate reward and communication cadence.
• Drive activation and usage targets, and build the content, education and customer testimonials required to grow adoption.
4. Performance and profit-and-loss
• Own the performance and profit-and-loss of each offering, including cost-per-usage, vendor economics, and activation and usage metrics.
• Monitor results across the offering lifecycle, report to management, and recommend timely course corrections.