1. MBS Channel / Key Account Business Planning & Management (50%)
- Based on the characteristics and strategies of the MBS (Multi Brand Shop) channel, develop monthly, quarterly, and full-year business plans, and establish product management strategies and promotion plans for each platform.
- Formulate
brand marketing strategies for each MBS platform and maximize sales growth and profitability through negotiations for optimal terms.
- Oversee both MT and GT channels, managing product planning, allocation, and simulate P&L for each platform.
- Collaborate closely with Marketing, Logistics, and MBS operations teams to provide customized solutions that meet the unique requirements of each MBS platform.
- Analyze sales data and monitor performance to identify opportunities for improvement.
- Negotiate favorable terms on pricing, promotions, and trade agreements with key platforms and distributors, ensuring proper contract management and compliance.
- Maintain a healthy and profitable business relationship by managing the appropriate operational portfolio within the MBS channel, including overseeing the customer purchase and sales process.
- By managing prices across distributors and markets, potential issues between platforms are minimized in advance, optimizing performance for each platform
- Conduct site visits and trade inspections to evaluate brand VMDs, POSMs, stock levels, competitors, and market trends within the MBS channel.
2.
Trade Marketing planning (Promotion & Execution) (20%)
- Stay updated on market trends, competitor activities, and industry developments. Conduct regular market analysis and provide insights to internal stakeholders. Identify opportunities for growth and recommend strategies to maintain a competitive edge.
- Coordinate with the Sales & Marketing team to develop effective promotional activities and merchandising plans.
- Propose idea and execute sales promotion plan for each offline chains to drive revenue and operation profit growth based on sales target.
3. Partner Negotiation, Collaboration, TTA Management (30%)
- Based on the characteristics of the brand and platform, derive the optimal TTA (Terms and Trade Agreements) to ensure mutual growth with a focus on profitability.
- Through regular negotiations with MBS platforms, identify opportunities to enhance brand performance within the platform and develop growth plans accordingly.
- Negotiate active locations and VMD placements to maintain brand competitiveness, and lead discussions on joint marketing initiatives.
- Foster a mutually beneficial relationship to establish a long-term partnership that supports mutual growth.
