• Support Line Managers for overall deployment of BTL activities in assigned channel and category: Trade Promotion, Distribution/ Sales Contest, Visibility, Sampling...
• Initiate ideas for promotion gifts, allocate and ensure POSM delivered in time from production to delivery.
• Support communications to internal and external stakeholders: brief agency and train PG/PB for operating activation
• Implement and track process Promotion programs for retailers and worked closely with
brand marketing teams to support and align with sales targets and execution plan.
• Evaluate the result & effectiveness of promotion by considering actual sell-in, sell-out, ROI, offtake, repeat purchase, trend analysis.
• Execute trade visit to Retailers to monitor activities execution in store, do market research, reported issues (if any)
• Create Daily/ Monthly reports for category and other assigned admin tasks.
• Raise PR/PO in the system and follow up to GR